Periscope and the Power of Live Streaming Video

Periscope and the Power of Live Streaming Video

Since Periscope, the latest live streaming video app, was launched a few months ago, brands, businesses, and regular users have been experimenting with its possibilities. After all, the ability to broadcast live video to the Internet from your smartphone is unique, exciting, and rife with opportunity.

Cindy Whitehead, of Girl is Not a 4 Letter Word, says Periscope is especially important for female skateboarders. “Next time there is a demo or a just few girls skating in a mainly guys contest and the girls are not included in the live feed, it will give all of us the ability to shoot video LIVE from the event and share it as it happens on the Periscope app,” she explains. “There’s no 15 second cut off like Instagram or uploading after the fact, like Facebook. It’s like your own personal webcast that goes out worldwide and that is powerful.”

While many people are embracing the freedom and power that live streaming video provides, others in the sports industry aren’t so enthused. As GeekWire explains, “Given the insane amount of money networks spend for TV broadcast rights, are sports teams even allowed live stream their own games with an app like Periscope? Can fans do the same from their seats? And what other impacts will Meerkat and Periscope have on the sports world?” It’s an interesting question, one that will take some time to answer.

As for retailers and business owners, the opportunities are different. There are a number of ways you can promote your store via live streaming video—here are just a few.

  • How-To Videos. Live demonstrations and informational videos are a great way to use Periscope to connect with your customers and clients.
  • Q and A sessions. If your organization is putting together a large event, releasing a new product, or simply wants to open the door to questions, Periscope is a great way to do it. Invite your community to tune to your broadcast and then answer questions as they appear on your screen.
  • Behind-the-scenes footage. In our current environment, Internet users crave an inside look of anything (including your refrigerator). Give the people what they want by live streaming some of the every day realities of your business’s life. You might be surprised at how fascinating others find the simple acts such as unloading a new shipment, chatting before a meeting, or going to happy hour.
  • The great unboxing. “Unboxing” is the act of opening and unpacking a new product on film. This practice has recently become popular among consumers, because it shows them exactly what they can expect from a company when they order something online. It also helps generate excitement around a new product. You can start the trend for your business by unboxing a product live on Periscope, and encouraging others to do the same.
  • Stand out—for now. Periscope is still fairly new, which means it’s a novelty. If you can make it work for your business, you’re guaranteed to stand out—at least until everyone else catches up.

Have you tried Periscope or other live streaming apps? What’s been your experience so far? Do you think these tools are here to stay, or just another passing fad? Let us know on Twitter or Facebook. We’re not on Periscope yet, but we have a feeling it’s just a matter of time…