Quiksilver opened QSW Mercer, a new concept store in New York’s SoHo neighborhood designed to showcase the brand’s women’s line. The 800-square-foot store is part of a larger existing Quiksilver store but has its own entrance and décor that sets it apart. QSW Mercer will offer three deliveries of the Quiksilver women’s Spring line, including silk dresses, knits, wovens, denim, organic cotton T-shirts and accessories.
PROTECTING RETAILERS AND A LIFESTYLE
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