BRA Retail Membership – Why you should choose either Regular or Distinguished Retail Membership

Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty retailers and protect our Lifestyle.

Regular Retail Membership

As a Regular BRA Retail Member you will have a voice, you will benefit from BRA relationships and you will have access to BRA programs.  All Regular Retail Members will be included in periodic member surveys, receive regular communications (Bi-monthly newsletter and exclusive partner emails detailing the latest issues, products and services affecting the industry and independent retailers), receive a number of BRA Vendor Partner discounts (including the exclusive Office Depot preferential BRA Member pricing program) as well as limited Brand Partner offerings, quarterly educational webinars and free access to most BRA sponsored Gatherings, Trade Shows and Retailer Roundtable Events.

This Membership is absolutely free to board specialty retailers but does require completion of this simple form.

Distinguished Retail Membership

As a Distinguished BRA Retail Member, you will have all the benefits of Regular Membership and so much more.  You will receive even more discounts on the latest vendor services and products that as an individual shop you might not otherwise be able to access.  Our Distinguished Members are provided with training and education opportunities and occasional invitations to exclusive industry events. We also provide you with industry and retail statistics via BRA Supporting Vendor Partner Action Watch—and the opportunity to participate in action-sports specific research programs.  We stand together as a voice in the industries that we serve to ensure our members are a part of the innovation and evolution of the board specialty retail.

Distinguished Retail Member Benefits:

BRA Distinguished Membership window sticker

BRA Distinguished Retail Member Window Stickers

All Distinguished BRA Members will receive at least two of the BRA Distinguished Retail Member Window stickers (shown above) that can be displayed prominently in the front window or door of your storefront(s).

Tax Deductible Member Dues

Since Board Retailers Association is set up as a 501(c)(6) non-profit organization, the already low Distinguished Member Annual Dues of $99 are completely tax deductible.

Introductions to professional service providers in your region

Any BRA Distinguished Retail Member can contact the BRA Executive Director with any professional service need(s).  The Director will identify the best professional service provider who has the capacity to perform the service at a competitive price then make an introduction to the Member even if the provider is not yet a BRA Vendor Partner.

Access to our Private Label Program

Select BRA Vendor Partners offer fleece, board-shorts, headwear, t-shirts, socks, hard-goods (decks, wheels and more), custom clothing tags and other OEM shop branded products at lower minimums and lower unit costs to our Distinguished Retail Members.

Member Communications

Quarterly newsletter and exclusive partner emails detailing the latest issues, opportunities, products and services affecting the industry and independent retailers specifically for Distinguished Members.

Distinguished Member Discounts and Special Offerings

Special offers and exclusive Retail Member discounts on POS systems, credit card payment systems, POP and signage services, marketing and shipping resources, rental insurance, health insurance, accounting and much more.  Learn more about some of the special offerings provided by a few of our BRA Supporting Vendor Partners (listed below) via the links on the images at the bottom of this page or for a more comprehensive summary of current BRA Supporting Vendor Partner benefits for BRA Retail Members, you can email our Executive Director at

Trade Show Special Networking Events

Our trade show partners including Surf Expo and Outdoor Retailer often recognize Distinguished BRA Retail Members with special luncheons, dinners and networking events, in addition to VIP retailer access at their shows.  Surf Expo even provides access to its Premier Buyer Club Lounge at both the September and January shows.

Retailer Roundtables

Distinguished BRA Members receive invitations to participate in any BRA Retailer Roundtable Events, which will be scheduled on a variety of dates in various regions and/or virtually throughout 2020 and beyond.


If you are a board specialty retailer interested in either Regular or Distinguished BRA Retail Membership, please complete this super simple join form.

Learn more about the exclusive benefit for BRA Distinguished Retail Members from BRA Supporting Vendor Partner LIG Solutions by clicking on the image above
Learn more about a special offer for BRA Distinguished Retail Members from BRA Supporting Vendor Partner Heartland Retail by clicking on the image above
Learn more about BRA Supporting Vendor Partner Surfcare by clicking on the image above