Retailers Call ASR Crucial to 2010 Planning

“I cannot imagine a more efficient way to grow our spring business then attending ASR this year.” – D. Nachnani, Coastal Edge and BRA Co-Chair

San Juan Capistrano, CA (July 16, 2009) – As the global retail sector prepares for recovery at the start of next year, buyers are making critical choices to position their stores for future success. The ASR Marketplace will bring together thousands of qualified buyers with the strongest emerging and established brands in surf, skate, swim, moto, lifestyle and street wear from September 10-12, 2009. With an understanding of the current strain on buyers’ budgets, ASR is taking big steps to ensure that retailers can make the trip to San Diego, CA for three-days of crucial previewing, order writing and networking.

“Specialty retail is the lifeblood of the action sports industry and ASR is committed to doing everything possible to help them succeed,” says Andy Tompkins, ASR Group Show Director. “The opportunity for retailers to meet in person with top executives and preview over 500 brands under one roof is essential to doing business, especially right now.”

ASR has devised several programs to help retailers travel to the show including leveraged flight and hotel rates. Not only is ASR working with San Diego hotels to secure the most aggressive discounts, but going even farther to buy down certain hotel blocks, off-setting nightly rates. VIP retailers will have access to breakfast and lunch on-site, free parking and other discounts to make working at ASR more affordable.

“Going to ASR gives retailers the opportunity to envelope ourselves in the experience of the surf and skate lifestyle. It gives us the opportunity to absorb, understand, and study the direction of where our industry is heading.” D. Nachnani, Owner of Coastal Edge’s eight stores in Virginia and North Carolina and BRA Co-Chair. “ASR allows us to reconnect, grow and create lifetime partnerships among our contemporaries. I cannot imagine a more efficient way to grow our spring business then attending ASR this year.”

Working with the Board Retailers Association (BRA) and SIMA, ASR is identifying top retailers across categories and making all efforts to make attending possible for them. Once at ASR, the BRA Retail Service Center will be showing best practices in specialty retail alongside the central Foundation Lounge.

“Retailers have relied on their relationships with brands for survival over the last six months. Now, specialty retailers are starting to buy again, but later than in past years making ASR’s 2009 dates appropriate for most buyers calendars in this unusual time,” says BRA President Mike Duncan. “To create a successful plan, communication, education and a full picture of the industry are necessary. All of this can be had in only three days at ASR.”

Not only is ASR the industry’s favorite place to do face-to-face business, it’s also home to world-class events and educational seminars. Go to for a full list of brands exhibiting at ASR, to exhibit at ASR or to register for the September 10th-12th event. Retailers can find more information on our programs by visiting

Register today for ASR September 10-12, 2009 in San Diego at


About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 27th successful year, ASR gathers over 450 action sports brands and approximately 6,000 retail buyers and decision makers two times a year, with spring and fall season shows in San Diego. For additional information regarding ASR, check out