PROTECTING RETAILERS AND A LIFESTYLE

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Retailers Make Changes as Consumers Emerge from the Recession

Retail sales are likely to increase 2.5% this year, according to data from the National Retail Federation. As consumers begin spending again, merchants are working to position themselves as strong survivors of the recession. “Retailers are following through on their strategy to get their houses in order during the recession so they are positioned to be strong players as the recession ends,” said NRF Vice President Dan Butler. “Whether it’s technology, product assortment or sustainability, they’re asking themselves, ‘How can we be smarter about meeting the needs of our customers quickly?’ ”

http://www.usatoday.com/money/industries/retail/2010-01-26-retailfuture26_CV_N.htm