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Retailers will Increase Use of Online Vehicles to Promote Black Friday

Retailers use Web to drive in-store traffic on retail holidays like Black Friday reports NRF. Black Friday is the day after Thanksgiving and the Friday before Cyber Monday, which is the Monday following Thanksgiving. According to a recent survey, 39.1% of retailers will increase their use of online vehicles to promote Black Friday which makes sense because one in seven Black Friday shoppers determines where to shop based on their web findings.