Our friend Kailee Bradstreet at Transworld Business wrote an article on Sanuk’s recent partnership with Clarinova’s Front Window, a software that allows Sanuk to sell product online through search engine optimized retail microsites. These microsites display the latest product images and promotions while guiding shoppers to their local retail store’s mini website. The benefit for retailers, especially those that don’t have a strong web presence is that the software will drive traffic to a site that consumers may not have otherwise found. Potential sounds great. Thanks to Sanuk for their support of specialty retail and for being an early adopter of a new technology that helps keep the specialty retail channel alive and healthy.
Interesting side note in the article is that 90% of retail transactions take place in brick-and-mortar shops.
To see the full article, please visit http://business.transworld.net/35048/news/new-technology-connects-consumers-retailers-brands/?cmpid=daily0416