SIA Snow Show


About the SIA Snow Show

Member-owned and industry-inspired, the SIA Snow Show is the industry’s marketplace for ideation and connection. Over 20,000 snow aficionados, retailers, resorts and vendors come together annually to exchange the forward thinking ideas that shape the possibilities of the season. The SIA Snow Show channels the longing, excitement and feeling of escape that the slopes bring us to connect more people with nature in its most delicate and ethereal form.

SIA assists BRA in its research efforts, and BRA is pleased to continue its partnership with SIA and to exhibit at this year’s show. The continued relationship provides both non-profit groups the opportunity to cross-promote their services through membership outreach at the show, through their respective websites and through social media channels. To see what other retailers get out of their Snow Show experiences, check out their “Why I Go” section.

About SIA

SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at