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SIMA Humanitarian Fund Announces Date & Honoree for Liquid Nation Ball 7

Jason Mraz to be Honored as 2010 SIMA Humanitarian of the Year

The Surf Industry Manufacturers Association (SIMA) Humanitarian Fund is proud to announce Jason Mraz as the 2010 Humanitarian of the Year. Mraz will be honored at Liquid Nation Ball 7, the official fundraiser for the SIMA Humanitarian Fund, on Saturday, August 14, 2010, in La Jolla, Calif.

Well known as a two time Grammy award winner and for his clever, inspired way with words, Mraz is also known for his selfless dedication to charitable causes. Mraz is proud to consider himself as one of the hundreds of thousands to be motivated by Jesse Billauer of Life Rolls On, an organization that utilizes the sport of surfing to improve the quality of life of young people affected by spinal cord injury. As an avid supporter of Life Rolls on, Mraz has dedicated himself to promoting the organization by garnering public support, serving as an honorary chairman for their events, and performing benefit concerts. In addition to his efforts for Life Rolls On, Mraz’s humanitarian work also extends to groups such as Save The Music, Musicares, Free The Children, as well as his hometown arts program, SPARC.

“The SIMA Humanitarian Fund is honored to recognize Jason Mraz as the 2010 SIMA Humanitarian of the Year,” said Fernando Aguerre, SIMA Humanitarian Fund President and Liquid Nation Ball Chairman and co-founder. “As a fellow surfer who calls the beaches of San Diego home, Jason is one of our own. He not only inspires us and millions of young people around the world with his amazing musical talent, but we are all immensely impressed by his humble and eager heart to help others and make this world a better place.”

Liquid Nation Ball 7 will be held on August 14, 2010, beginning at 7:30 p.m. at the ocean-front home of Fernando Aguerre in La Jolla, where one of the best private surfboard collections in the world is on display. The event includes dancing, live music, great food, open bar, and short live auction of unique, one-of-a-kind items to benefit 13 surf-related humanitarian organizations. The SIMA Humanitarian Fund Board of Directors aims to continue the record fundraising legacy of the event and raise a net amount of $250,000 at Liquid Nation Ball 7. For more information visit www.liquid-nation.com. Tickets will be on sale in late June.

“Now in its seventh year, Liquid Nation Ball consistently amazes me each year as it has grown not only in the amount of fundraising support raised, but as a night where the party gets better and more exciting each year,” said Aguerre. “Liquid Nation Ball is fueled by a passion for helping others through surfing. I look forward to honoring each of our 13 amazing beneficiaries by raising support for their inspirational work and programs.”

Liquid Nation Ball was originally created by Santiago and Fernando Aguerre to support the humanitarian efforts of SurfAid. In 2006 the brothers donated the Ball to the SIMA Humanitarian Fund, a 501(c)(3) charitable foundation. The Ball now serves as the official fundraising event for the SIMA Humanitarian Fund. Since 2004, Liquid Nation Ball has donated more than $1.25 million to surf-related, non-profit humanitarian organizations. All proceeds from Liquid Nation Ball 7 will benefit 13 surf-related social and humanitarian non-profit organizations selected by the SIMA Humanitarian Fund Board of Directors for their efforts focusing on improving the quality of life, health and/or welfare of people. The 2010 Liquid Nation Ball beneficiaries include Keep a Breast, Boarding for Breast Cancer, Surfer’s Healing, Jimmy Miller Foundation, AccesSurf Hawaii, Mauli Ola Foundation, Best Day Foundation, Outdoor Outreach, Stoked Mentoring, Life Rolls On, Project Wipeout, SurfAid International and the Sumba Foundation.

For event information, please contact Shannon Park, shannon@sima.com or 949.366.1164 x2. To make a contribution to the SIMA Humanitarian Fund, please visit www.liquid-nation.com and click on the donation link.

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 20 years, SIMA’s Environmental Fund has raised more than $5 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Liquid Nation Ball serves as the annual fundraising event for the SIMA Humanitarian Fund, and since 2004 has raised and donated more than $1.25 million to surf-related non-profit humanitarian organizations. For more information regarding SIMA, please visit www.sima.com.

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Media Contact:
Mandy Johnson
SIMA, Communications Manager
949.366.1164 x7
Mandy@sima.com