PROTECTING RETAILERS AND A LIFESTYLE

SURF SKATE SNOW SUP WAKE

Snow Sales Down 8.4% Through January

According to SIA, total equipment (boards, boots, and bindings) sales were down 9.7% in units and specialty retail was off 8.4% through January. In the West, the industry’s biggest region, specialty retail unit sales were off 18.1%. The South and Midwest regions both posted gains in dollars sold. In every region but the Northeast, prices are trending back up as excess inventory gets flushed and consumers buy in-line gear.