SnowSports Industries America (SIA) is a non-profit member owned trade association focused on promoting the growth and development of snow sports. They put together the most remarkable and comprehensive snow sports industry trade show and network environment globally each year—which is only one of the major benefits of an investment in membership. Year after year SIA delivers invaluable data, research, support, marketing products, government affairs representation, services and programs to retailers, reps and resort communities.
Although July typically conjures images of sun and sand, SIA was busy showcasing twenty snow sports brands and two non-profits at the 8th annual SIA Summer Snowdown. SIA’s Summer Snowdown is a by invitation, media-only event, and the Manhattan showroom was chosen to give key media a sneak peek of the freshest snow sports gear, fashion and accessories as they plan their winter editorials.
Visit Transworld Business for the scoop on which journalists attended which SIA member brands were represented.
To learn more about SIA and it’s vast membership options, visit the SIA website.