PROTECTING RETAILERS AND A LIFESTYLE

SURF SKATE SNOW SUP WAKE

Stagnation in a Down Economy

There is an article in the Washington Post about how the economy and retailers are strained by the abundance of unsold inventory. The article focuses primarily on the auto industry with one important lesson for specialty retailers in the board sport industry to take away – putting off critical investments in technology and/or research, store improvements, etc. for too long can hobble your recovery even after the economy turns around. Don’t let stagnation get the best of you. Invest wisely, stay on top of inventory and focus on smart retailing. Position yourself so that when the economy comes back around, you are prepared to expand and grow your business and market share.