Introduced in 2003, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The nominees in 15 categories, including Breakthrough Brand of the Year, Best Wetsuit of the Year, and Marketing Campaign of the Year, were determined by a vote from the surf industry’s panel of experts. SIMA members, along with a select list of the top 200 surf specialty retailers in the country, then voted to determine the winners.

Sun Diego Boardshops received the award for Women’s Retailer of the Year! This award went to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and December 31, 2007.

Nadine Whitehead is the women’s buyer at Sun Diego, and she largely attributes Sun Diego’s win to the steadfast support of their vendors. “The relationships we have built with our vendors to exchange ideas and grow our women’s business made this possible. The product offerings from the brands last year was also the best it has ever been, and the readiness of our vendors to work with us and accommodate our needs to accomplish our goals is second to none.”

Dave Nash, President of Sun Diego, also credits their vendors for their stanch support, but goes on to commend the company’s 250 employees for their commitment and resolve in carrying out Sun Diego’s long standing pledge to customer service. “Our goals and objectives have always been about giving the best customer service as well as having the best selection our industry has to offer and displaying the merchandise in a way that makes our vendors proud to be a part of our business. Our employees have done a fantastic job of translating our ideals to our customers and setting Sun Diego apart in not only the winning of the Women’s Retailer of the Year, but in making Sun Diego a special place.”

Dave adds, “There is nothing better than being recognized for all of your hard work and creativity by the industry that you represent, and we are honored to have been recognized by not only the vendors in our industry, but also by our retail peers.”

Sun Diego also received the SIMA award for overall Retailer of the Year in 2005.

For more about Sun Diego and SIMA visit