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“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

Photo courtesy of Surf Expo

PRESS RELEASES | Re-Published August 3, 2022

ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with a wide range of brands and a diverse floor plan. 

Over 600 exhibitors are participating this September with an 18% increase in square footage compared to the previous September show.  

“We are thrilled to return to Orlando this summer with an extensive and impressive list of brands to help retailers fulfill all their buying needs,” said Roy Turner, Surf Expo senior vice president and show director. “Coastal and beach related categories have been in high demand the past two years, and with our increased list of exhibitors, we look forward to introducing buyers to new brands as well as offering them a productive environment to connect with their existing brand partners.” 

Brands exhibiting in the Watersports sections of Surf Expo include 4ocean, AVID Sportswear, Billabong, BN3TH, Body Glove, Brixton, Carve Designs, Carver Skateboards, Captain Fin, Dark Seas, Fair Harbor Clothing, Havaianas, HAYDENSHAPES SURFBOARDS, Hurley, IMSY, IPD International, Jetty, Katin,  …LOST, Lotus and Luna, Manhattan Beachwear, O’Neill, Otis Eyewear, Party Pants, POP Board Co., Psycho Tuna, Pura Vida Bracelets, Quiksilver, Rastaclat, Reef Apparel, Rhythm, Rip Curl, Roark, ROXY, RSVLTS, Rusty, RVCA, Saint Maddox, Salty Crew, Sand Cloud, SEATEC OUTFITTERS, Simbi, Sisstrevolution, Sun Bum, Surfer Dudes, Tahe Outdoors, Teva, Thread, Vissla, Volcom and YETI.  

In the Coastal Life categories, brands attending the show include Beach & Barn, Bogg Bag, Dippin Daisys, ELAN, EXIST, Hang Loose, HUK, Kanga Coolers, Lakeshirts/Blue84, LowTides Ocean Products, Old Guys Rule, Quintsoul Swimwear, Sperry, Steamboat Sticker, Sun ‘N’ Sand Accessories, Surface Sunscreen, The Life is Good Company, Teva, Tommy Bahama, Tori Richard, Vionic, and Yesterdays Sportswear.

Surf Expo is also welcoming more than 150 new brands to the show including Bartolo Beachwear, Benson, Chasefire Outdoor, Duck Camp, Guy Fox California, Imago Portugal,  iROCKER SUP, JBAY.ZONE, Johnny Fly, Lake Label, LaTAN Swim, Marine Layer, OneOne Swimwear, Phoozy, Puffin Coolers, Roostas, Seatec Outfitters, Sea & Grass, Stoners Life, Teema Towels & Blankets, The Wave Hut and Trippy Outdoor. 

“We look forward to seeing the vibrant Surf Expo community come together to discover new products and make new connections as our industry continues its rapid growth thanks to more consumers embracing the active coastal lifestyle,” Turner said. 

Registration is open for Surf Expo September. Head to Surfexpo.com for further show information, including the exhibitor list and floor plan.  

Find out more about exhibiting, sponsorships, or other opportunities at Surfexpo.com

About Surf Expo 

Surf Expo is largest and longest running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September and draws buyers from stores across the U.S., the Caribbean, Central and South America and around the world. The show historically features hundreds of apparel and hard goods and a full line-up of special events, education and awards ceremonies. Surf Expo is a trade-only event.  Visit www.surfexpo.com for more information.  

About Emerald 

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit www.emeraldx.com.


Push play to view Fish speaking about the upcoming show

Push play to view highlights from the January 2022 Show

The BRA Retailer Roundtable Panel Discussion will be happening on The Stage at 12:30 pm on Day 2 (Fri. Sept. 9th)

Here is the description:

And as another year flies by, it seems we have a whole new set of challenges to face.  Fulfillment and delivery issues, rising wholesale prices, and increased costs of operation are just a few of the recent additions to the stress of operating in this very volatile retail environment. The growth of the 2021 year when government money was plentiful becomes the challenge of dealing with an economic slowdown on the horizon. The proper way to survive and be successful in this environment is to stay informed and stay ahead of the curve on trends.  Learn how to handle these challenges and discover fresh new ideas from a solid panel of resourceful board specialty retailers and retail consultants brought to you by the Board Retailers Association.

This helpful and relevant Board Retailers Association Retailer Roundtable Panel Discussion (moderated by BRA Chairman and owner of Modern Surf & Skate, George Leichtweis), will address the following topics and more:

  1. Look back to the positives as well as the challenges of the Spring and Summer;
  2. Steps to take now from a retail strategy standpoint for the Holidays;
  3. Continuing concerns in relation to inflation and supply chain;
  4. Ideas to attract and motivate staff (minimize revolving door, maximize upselling and cross-selling);
  5. Retail technologies that are worth looking into.

We, at Board Retailers Association, strongly encourage you to attend this massively important trade show. The new product ideas and business strategies that can be identified at the various educational seminars, networking forums, exhibitors booths and special events can make the difference between a normal or down season and a significant up season for your shop and enable you to recharge your battery and motivation. You can learn more and register by clicking the following link: https://www.boardretailers.org/surf-expo/ – Doug Works, Executive Director of BRA


If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form