About the show

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace!

Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center where their customers, partners and employees can safely and effectively conduct business. Surf Expo even provides BRA Retail Members access to its Premier Buyer Club Lounge at both the September and January shows.

Show Dates:  January 5th through 7th, 2021
Location:  Orange County Convention Center, West Concourse, Orlando, FL  | View Map

Show Hours: 
To be announced

Register for the Show: Click Here
Make Your Hotel Reservation: Click Here
To view the Exhibitor ListClick Here

BRA Specific Events at Surf Expo (January 2022):

BRA Retailer Roundtable Panel Discussion

BRA Retailer Gathering/ Happy Hour

BRA Battle of the Shop Bosses Mini Ramp Contest (specifically for Shop Owners and Managers)

Push play to view the outstanding BRA Retailer Roundtable Panel Discussion that happened during Surf Expo September 2021

Check out the virtual BRA Retailer Roundtable Panel Discussion from Surf Expo Connect (from Sept. 2020)

(Clockwise from upper right) George of Modern Skate & Surf, Ferg of One Gig, Coco of Surf Diva, D of Coastal Edge and Paul of Management One

BRA Photos from Surf Expo January 2020

George and Mike of GFL at BRA Booth at Surf Expo
Retailer Roundtable Surf Expo 3.jpeg
Battle of the Shop Bosses Group Photo 2

Check out more photos via this link: Surf Expo Jan 2020 Slide Show

Photos from past Surf Expos courtesy of the awesome Surf Expo Show Staff


Do you want to see more?

Get inside Surf Expo with this video from the January 2020 show!

Time remaining to Surf Expo January 2022