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SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR SIMA IMAGE AWARDS

The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the SIMA Image Awards, which will honor the best of the surf industry from 2010. In its eighth year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

“On behalf of the SIMA Board of Directors, I would like to congratulate each SIMA Image Awards nominee on the accomplishment of being recognized by your industry peers for your hard work and innovation,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “Image Awards is the perfect time to reflect on the excellence of our industry, celebrate the success of today and be inspired for the future. We look forward to honoring the nominees as well as the winners in February.”

The winners will be announced at the SIMA Image Awards ceremony, which will be held for the first time stateside on Thursday, February 3, 2011, at the House of Blues Anaheim.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in the following 15 categories.

SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and September 1, 2010. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
ambsn
Analog Clothing
OluKai
Quiksilver Waterman Collection
Rusty

Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2010 between January 1 and September 1, 2010. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
Brave New World
Coastal Edge
Farias Surf & Sport
Hanger 94
Hobie

MEN’S AWARDS
Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2010. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 2010 (approx. the September or October issues of endemic magazines.)
…Lost’s “shitty & witty” Campaign
Hurley’s “Phantom: True Performance” Campaign
Nixon’s “Impressions” Campaign
Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
Sanuk’s “Cut & Paste” Campaign

Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2010.
Billabong
Hurley
Quiksilver
RVCA
Volcom

Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
Cypher Brigg by Quiksilver
Hyperfreak by O’Neill
MIRAGE Boardshort by Rip Curl
Phantom by Hurley
PX1 by Billabong

Men’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and September 1, 2010.
17th Street Surf Shop
BC Surf & Sport, Fort Lauderdale
Jack’s Surfboards, Huntington Beach
Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
Surfside Sports, Costa Mesa

WOMEN’S AWARDS
Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2010. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2010 (approx. the September or October issues of endemic magazines.)
Billabong’s “Almost Famous” Campaign
Insight’s “Repeat After Me: I Am Free” Campaign
Nixon’s “Impressions” Campaign
Roxy’s “Cynthia Rowley for ROXY” Campaign
Volcom’s “Five Speed Fever” Campaign

Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2010.
Billabong
Insight
O’Neill Girls
Roxy
Volcom

Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2010.
Billabong
Hurley
L*Space
Vitamin A by Amahlia Stevens
Volcom

Women’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2010.
Hansens Surfboards, Encinitas
Jack’s Girls, Huntington Beach
Surf Diva Boutique, La Jolla
Surf Ride
Surfside Sports, Costa Mesa

PRODUCT AWARDS
Accessory Product of the Year
Criteria: Awarded to the accessory product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
CERAMIC 51-30 by Nixon
Cypher PS+ Heat Vest by Quiksilver
Infiniti Drylock Boot by Xcel
Roc Nation Aviator by Skullcandy
SurfSkates by …Lost

Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Green Foam Blanks by Green Foam
RASTA Project by Sanuk
Recycled Boardshort Series by Billabong
The Ugandal by Reef
V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom

Footwear Product of the Year
Criteria: Awarded to the footwear product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
Kia’i Trainer by OluKai
Lucent Creedlers by Volcom
Playa Negra by Reef
Vans Surfsiders by Vans
Yoga Mat Sandal by Sanuk

Surfboard of the Year
Criteria: Awarded to the surfboard model from the Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
Dwart by Rusty
The Dominator by Firewire
The Dumpster Diver by Channel Islands Surfboards
Scorcher Series by …Lost
SUP 12’6 Race by C4 Waterman

Wetsuit of the Year
Criteria: Awarded to the wetsuit from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
Cypher DS by Quiksilver
E-Bomb Pro by Rip Curl
Infiniti Drylock by Xcel
Psycho RG8-Regenerate by O’Neill
SGX Chest Zip by Billabong

All regular and board builder SIMA members were given the opportunity to enter their own companies or brands, and retailers, in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts comprised of both manufacturers and retailers. The outcome of the panel vote determined the five nominees in each category. Winners will be determined by a final vote open to all SIMA member companies, as well as specialty retailers. The main contact at each SIMA member company can expect information via email for final voting this week.

More information about the ceremony and how to access tickets will be available in the coming months. SIMA member brands and industry retail partners are encouraged to save the date, rally their teams and bring their cheering sections to what will be an exciting evening honoring excellence and innovation in the surf industry.

A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at www.simaimageawards.com.