Surf Summit 14 Registration Open Now!

Surf Summit 14 – Registry Now! Space is Limited

Each year, questions and other important issues facing the surf industry are addressed at the surf industry’s annual conference, Surf Summit, held in Cabo San Lucas, Mexico. The goal of the four-day, three-night Surf Summit is to learn, share ideas, network and help shape the future of the surf industry.

This year, BRA is joining forces with SIMA to co-present Surf Summit 14, which will result in one event that will truly encompass and showcase the entire surf industry. With a larger manufacturer and retailer presence and a stronger representation of the industry’s top leaders, Surf Summit 14 will be a more complete union of the tribe.

Surf Summit attracts more than 400 attendees consisting of the key players from the main surf brands and retail shops each year. Attendees include CEOs, presidents, VPs of marketing and sales, surf retailers and more from a broad spectrum of SIMA member, BRA members and surf industry companies.

Deadline for Package 1 is March 15

Registration for Surf Summit 14 is now open to SIMA and BRA members. The surf industry’s most influential manufacturers and retailers will be gathering May 11 – 14, 2011, in San José del Cabo, Mexico at the Hola Grand Faro Resort, formerly known as the Crowne Plaza Resort and Spa.

“Following up on the initial success of unifying the annual SIMA and BRA conferences into one event last year, we look forward to partnering with BRA again for Surf Summit 14,” said Doug Palladini, SIMA President and Vans’ VP of Marketing. “One new component we are specifically excited about is the round-table experience. Attendees will connect on a higher level as they are divided into groups to sit together and discuss with their peers nine industry hot topics ranging from social media to retail consolidation. As the surf industry’s annual leadership conference, top retailers and manufacturers alike will be inspired and unified as one tribe during Surf Summit 14.”

Each year, Surf Summit attendees address important issues facing the surf industry, share ideas, network and help shape the future of the industry. The format for Surf Summit 14 will include surf sessions in the morning, educational seminars and roundtables in the afternoon, and attendee dinners and events at night. The conference will conclude the final night with dinner and the Closing Ceremonies on the beach. Former world champ, and one of the most aggressive free-surfers ever, Martin “Pottz” Potter will emcee this special night. Pottz will sit and talk story with some of the world’s best surfers offering an intimate look into what makes these amazing athletes tick. Participating athletes will be announced in the coming weeks.

“Surf Summit is the most important event for our industry each year,” said D Nachnani of Coastal Edge and BRA Co-Chair. “It is the only format where the best of the industry executives can gather in a platform that allows for collaboration and education to flourish.”

As of current, the scheduled Surf Summit 14 seminars and speakers will include:

Bill Walton -Executive Chairman, SDSI
Basketball legend Bill Walton will take the stage to talk about his experiences at UCLA and in the NBA and how he applies them to his new venture, SD Sport Innovators (SDSI). SDSI is a non-profit, business accelerating, trade organization that connects and drives the growth of Southern California’s vibrant sports economy by offering innovative programs and services for start ups, mature companies and service providers.

Jeff Yokoyama -Founder, Generic Youth
Maui & Sons, Pirate Surf and Modern Amusement are just a few of the brands Jeff has started. He’s an innovative designer and entrepreneur who has never approached business in a cookie-cutter way. Jeff will share his insights on creativity, apparel repurposing/recycling, emerging brands and the importance of entrepreneurship.

2010 Retail Distribution Study
Results Presented

Industry Roundtable Discussions
Attendees will be divided into multiple groups to discuss nine different industry hot topics, such as emerging brands, brand and retail consolidation, product innovation and social media. Each roundtable discussion will be moderated by top industry pros and executives.

Please check back for a full schedule of speakers in the coming weeks.

“Retailers should take advantage of the BRA member discounted package rates in order to attend an unforgettable event that will bring long-term value to your business,” said Duke Edukas of Surfside Sports and BRA Co-Chair.

The deadline to register for Package 1 (includes airfare) is March 15, 2011. The registration deadline for Package 2 and 3 (does not include airfare) is April 1, 2011.

Space is limited and on a first-come-first-served basis, with priority given to SIMA and BRA members.

BRA Member Registration Form

Non-Member Registration Form

Send payment and registration form to:
Board Retailers association
attention: Surf Summit
P.O. Box 1170
Wrightsville Beach, NC 28403

FAX 910-509-3181

Make checks payable to: Board Retailers Association
VISA, MasterCard and AMEX also accepted

Elizabeth Peavy
910.509.0109 ext 1013