As reported by Label Networks:
Surfing, which industry officials had been working hard towards making an Olympic debut one of these years, took a set-back when it was decided that the event would not take place during this summer’s X Games. Just days after announcing the official line-up of sporting events which had included surfing, according to Brad Gerlach, the X Games surfing organizer, there just wasn’t enough sponsorship to make it happen. One problem surfing has in the X Games is that it takes place in Mexico before the X Games in Los Angeles, a decision based on better, more consistent wave conditions than Huntington Beach where it used to be. But since the competition wasn’t live and ran on ESPN late (which is similar to a lot of action sporting events when it comes to TV coverage), it wasn’t all that interesting since we all knew who won and at least one person usually scored grainy crappy footage for a YouTube site or blog before the slick TV version with its plethora of ads debuted on ESPN.