Boa Partners with 3point5 to Educate Retailers and Give Away Free Ipods

According to Boa: The goal of the online educational push is to help retail salespeople grow more familiar with the history, features, and benefits of the Boa Lacing System on new snowboard, ski and winter sports gear. Retail salespeople will need to log on to www.3point5.com, review the Boa Lacing System learning module, and pass a brief Edu-game to be entered to win the iPod contest. One randomly-chosen person per week through April 1, 2010 will receive an Apple iPod® Shuffle. You must complete and pass the Boa Edu-game to have a chance to win. The promotion’s goal is to further educate retail sales staff on Boa, which in turn benefits ski and snowboard partners. “Even though we’ve been providing the best snowboard boot closure system since 2001, there’s still work to do in helping retail salespeople tell our story, clearly communicate the distinct benefits of our system and highlight the newest Boa product developments,” says Boa Marketing Manager Garett Graubins. “The 3point5 Edu-Game platform is the easiest and most direct way on the Internet for retail employees to access and learn these materials, plus you can win an iPod.” Boa chose 3point5 to help spread their message because of the company’s unrivaled success throughout the categories in which Boa provides product. “3point5 has proven itself to be a valuable asset to training our retailers employees,” says Flow International Team Manager Andrew Mutty. “The platform is a quick, engaging, and enjoyable experience that educates but also helps promote the benefits to our brand. A true win / win for both parties.” Currently with 5,312 snowsports retailers educating their employees...

Firewire Updates Training Site for Retailers on 3point5.com

Firewire has updated their online training website, hosted by the leader in online training – 3point5.com. Be sure to check out the new and improved information by taking advantage of the free demo offer below. For questions about the training module or the capabilities of 3point5.com in your employee training, please contact info@boardretailers.org. For a free demo visit http://surfskate.3point5.com. Member ID: demosurf Password: skate Firewire is committed to offering the best performance and value surf boards combined with the most environmentally friendly business practices...

BRA Retail Summit VI – Schedule of Seminars Released

BRA Retail Summit VI Schedule April 22 – 24, 2009 Hilton Waterfront Beach Resort, Huntington Beach Wednesday, April 22, 2009 10:00 AM Welcome and Introduction Todd Roberts, BRA Chairman and Co-owner ZJ Boarding House Mike Duncan, BRA President 10:30 AM Keynote Address: “Winning in Tough Times and Passion for the Surf Industry” Tommy Knapp 11:30 AM ActionWatch 2008 Full Report: 2008-2009 Trending** Cary Allington, ActionWatch 12:00 PM Lunch 1:00 PM State of the Skate Industry Glenn Brumage, Tum Yeto and IASC Board Member 1:30 PM Skate Panel on Pricing and Discounting 2:15 PM SkateTech Seminar Paul Schmitt, CreateAskate 4:00 PM Beach Demo and Welcome Reception Dinner and Cocktail Party Thursday, April 23, 2009 10:00 AM Credit and Risk Management Seminar Wells Fargo* 11:00 AM Leadership training, Executive Coaching and Customer Service Consultation Dina Cipollaro, Fundamental Training Solutions 11:45 AM Tradeshow Update Andy Tompkins, ASR Steven Fisher, Surf Expo 12:15 PM Lunch 1:15 PM The Value of Your Customer: Consumer Research Angelo Ponzi, Board-Trac 1:45 PM State of the Surf Industry Dick Baker, SIMA Chairman Emeritus* 2:15 PM Surf Manufacturers Panel 3:30 PM Retail Shop Tour Friday, April 24, 2009 10:00 AM Getting Product Sold: Merchandising and Visual Presentation Charlie Cotton, Path to the Rack Consultant 11:00 AM The Tools of the Internet Mike Duncan, Sage Island Marketing 11:45 AM Customer Service and Employee Training Matt Ford, 3point5.com 12:00 PM Lunch 1:00 PM SurfAid International Update Javier Guerrer 1:15 PM Specialty Retail Survey Results Angelo Ponzi, Board-Trac 2:00 PM Action Sports Environmental Coalition Panel: Green Room Roll Out 6:00 PM Newport Beach Action Sports Film Festival Movie Premiere and Party...

Tips for Successful Specialty Retail

Despite the economy, many specialty retailers are reporting that while sales may be down, they aren’t detrimentally so. Successful specialty retailers attribute their “success” to having a knowledgeable sales staffs, unique offerings and loyal customers. Having a good reputation of knowing what your selling is key. If your retail staff is not training on 3point5.com’s product specific online training module, they should be. If you have not diversified your merchandise offerings and aren’t carrying new, up-and-coming brands, you should be. Work to build your brand identity, your position in the market and your expertise. Successful retailers have done a good job connecting with their customers and carving out their...

Blizzard Skis & Tecnica Ski Boots Choose 3point5.com for Online Training

Tecnica Ski Boots & Blizzard Skis recently launched online training with retail training leader 3point5.com, enabling shop employees to instantly improve sales floor conversations while earning discounts on products they sell. 3point5.com is an online campus that provides engaging, interactive training to manufacturers in Snowsports, Action Sports, Outdoor, Hunt/Fish and Bike industries. Retail employees train online for free 24/7, while shop managers let 3point5.com handle employee purchases online. Training is updated seasonally, capturing the latest technological breakthroughs and product lines. “The best thing about 3point5.com is that it allows us to deliver a consistent message to all shop employees around the country – it ensures that they have the correct knowledge to sell Blizzard Skis,” said Blizzard Marketing Director Megan Burch. “It’s the little details that can make the sale of a ski boot, and 3point5.com delivers a training site that allows us to get the details across in an interactive, fun environment, while arming the retail sales floor employee with the knowledge they need to inform their customers,” said Tecnica Marketing Director Leslie Baker-Brown. In addition to the new training sites – Tecnica and Blizzard also placed all their pro sales online with 3point5.com. The result: An efficient, cutting-edge, customizable order entry and pro purchase system that enables paperless processing and reporting. “A growing number of clients in many markets are choosing the combination of retail training and pro purchase programs offered by 3point5.com,” according to CEO Duncan Robins. “Our retail training connects salespeople to manufacturers, while our pro sites make it far easier for brands to connect with professionals using their equipment – whether they’re ski patrollers...