Boa Partners with 3point5 to Educate Retailers and Give Away Free Ipods

According to Boa: The goal of the online educational push is to help retail salespeople grow more familiar with the history, features, and benefits of the Boa Lacing System on new snowboard, ski and winter sports gear. Retail salespeople will need to log on to www.3point5.com, review the Boa Lacing System learning module, and pass a brief Edu-game to be entered to win the iPod contest. One randomly-chosen person per week through April 1, 2010 will receive an Apple iPod® Shuffle. You must complete and pass the Boa Edu-game to have a chance to win. The promotion’s goal is to further educate retail sales staff on Boa, which in turn benefits ski and snowboard partners. “Even though we’ve been providing the best snowboard boot closure system since 2001, there’s still work to do in helping retail salespeople tell our story, clearly communicate the distinct benefits of our system and highlight the newest Boa product developments,” says Boa Marketing Manager Garett Graubins. “The 3point5 Edu-Game platform is the easiest and most direct way on the Internet for retail employees to access and learn these materials, plus you can win an iPod.” Boa chose 3point5 to help spread their message because of the company’s unrivaled success throughout the categories in which Boa provides product. “3point5 has proven itself to be a valuable asset to training our retailers employees,” says Flow International Team Manager Andrew Mutty. “The platform is a quick, engaging, and enjoyable experience that educates but also helps promote the benefits to our brand. A true win / win for both parties.” Currently with 5,312 snowsports retailers educating their employees...

Training Leader 3point5.com Surpasses 100,000 Registered Users

3point5.com recently surpassed 100,000 registered users, a significant milestone showcasing the robust growth of the online retail training leader. The company trains retail sales employees using innovative, interactive Web sites that teach manufacturer brand, technology and product information. Employees click through the free training, then are required pass tests – called “Edu-Games” – to earn deep discounts on the products they sell. 3point5.com was founded in 2004 and quickly began building Outdoor industry sites for major retailers like The North Face. Currently, the site hosts more than 100 manufacturers, including companies from the Snowsports, Action Sports, Hunt/Fish, Bike and Footwear industries. “The North Face realized the value of Web training when we were first approached by 3point5.com many product lines ago,” said Dave Ruiz, Professional Markets Sales Manager for The North Face. “What we didn’t get was how quickly our retail sales force would catch on to the concept. Using 3point5.com has greatly increased The North Face employee purchases – getting our newest merchandise in the hands of our true brand ambassadors. In addition, it has added real quality to their everyday conversations with customers on the sales floor.” “Reaching 100,000 users is an achievement that speaks well of 3point5.com’s business model,” Ruiz said. “Aggregating brands into one, easy-to-use Web portal has changed the face of retail sales training and employee purchase programs. We look forward to continuing to increase our product seeding through this company.” The 100,000-user mark isn’t the only benchmark reached recently by 3point5.com. Users surpassed the three million “Edu-Game” mark on Oct. 31, just one year after 3point5.com recorded its one-millionth Edu-Game. That means, on...

Blizzard Skis & Tecnica Ski Boots Choose 3point5.com for Online Training

Tecnica Ski Boots & Blizzard Skis recently launched online training with retail training leader 3point5.com, enabling shop employees to instantly improve sales floor conversations while earning discounts on products they sell. 3point5.com is an online campus that provides engaging, interactive training to manufacturers in Snowsports, Action Sports, Outdoor, Hunt/Fish and Bike industries. Retail employees train online for free 24/7, while shop managers let 3point5.com handle employee purchases online. Training is updated seasonally, capturing the latest technological breakthroughs and product lines. “The best thing about 3point5.com is that it allows us to deliver a consistent message to all shop employees around the country – it ensures that they have the correct knowledge to sell Blizzard Skis,” said Blizzard Marketing Director Megan Burch. “It’s the little details that can make the sale of a ski boot, and 3point5.com delivers a training site that allows us to get the details across in an interactive, fun environment, while arming the retail sales floor employee with the knowledge they need to inform their customers,” said Tecnica Marketing Director Leslie Baker-Brown. In addition to the new training sites – Tecnica and Blizzard also placed all their pro sales online with 3point5.com. The result: An efficient, cutting-edge, customizable order entry and pro purchase system that enables paperless processing and reporting. “A growing number of clients in many markets are choosing the combination of retail training and pro purchase programs offered by 3point5.com,” according to CEO Duncan Robins. “Our retail training connects salespeople to manufacturers, while our pro sites make it far easier for brands to connect with professionals using their equipment – whether they’re ski patrollers...