Transworld Business Reports Agenda Adding Snow Element to January 2011 Show

Agenda plans to bring on approximately 40 snow related brands to tradeshow January 2011 show in Southern California. Similar to the additions of Primer and The Berrics Agenda, the snow specific exhibitor space will be set off as its own section of the show, and will be a group of small, core brands with a focus on outerwear, boots, hardgoods, and goggles. “It’s definitely a needed category for Agenda and with the move of SIA to Denver, it’s become inconvenient for a lot of the West Coast Retailers to go further than Las Vegas. A lot of the same buyers who buy for apparel and footwear buy for snow, and they are already coming to our show. So it seemed like the next step to add this segment,” says Agenda Co-Founder Aaron Levant. To see the full story on Transworld Business please visit...

Shop Eat Surf Checks in with Surf Expo

http://www.shop-eat-surf.com/news-item/1021/roy-turner-s-surf-expo-update By TIFFANY MONTGOMERY We continue checking in with trade shows today as trade show season approaches. Today, we hear from Roy Turner of Surf Expo. One new Surf Expo feature Roy discusses is a Retail Survivor Series hosted by the Board Retailers Association on Aug. 19, the day before Surf Expo starts. Previously in our trade show series, we talked with Andy Tompkins of ASR and Aaron Levant of Agenda. How is Surf Expo August shaping up? Overall, good. Despite our economy, beach traffic has been steady this summer, and our retailers are saying that sales are beating their projections. Do you expect the show to have as many exhibitors and attendees as last summer show? With the exception of the windsurf manufacturers, we’ll have nearly the same number of exhibitors but not as many booths. The attendee story is looking good. Our retailer pre-registration numbers are actually on par with numbers last year. Are there any new features being introduced at this show? We are excited to have our wakeboard pool actually on the show floor this year. Earlier this spring we offered a special free day of exhibitor training in California and Florida. At the show we’re continuing that theme with a daylong Retailer Survival Series by the Board Retailers Association on August 19 and a live, interactive painting demo for surfboard shapers from artist Drew Brophy. The 2009 Wake Awards are going to be great. Of course, we’ll also have our skate park and the fashion shows. Are you seeing exhibitors opt for more cost-effective booth options? Definitely. Many exhibitors are deciding this is not...

Agenda Tradeshow Moves to July in Huntington Beach

Agenda, the trade show usually held in conjunction with ASR in San Diego has a new partnership, location and show dates. Agenda­—the boutique trade show that straddles the action-sports, fashion and streetwear markets—has announced it is pulling out of San Diego in favor of a July show in Huntington Beach, Calif., and a January show in Los Angeles. The Huntington Beach show will be held July 22–23 at the Hyatt Regency Hotel in conjunction with the U.S. Open of Surfing, the world’s largest professional surfing competition. The Open, which will be in Huntington Beach July 18–26 and is owned by IMG Sports & Entertainment, is an important new partner for Agenda. “Huntington Beach is the epicenter of the action-sports industry,” said Agenda Founder Aaron Levant. “A lot of industry people, from buyers to athletes, are already here in July. Also, July is a more ideal time in our brands’ selling cycle than September.” Agenda’s new home will not change the trade show’s brand mix, Levant said. However, exhibitors and attendees will notice elevated amenities, from a more high-end venue to a new hard-wall booth system. Dates and a location for Agenda’s Los Angeles edition are to be...