BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE

FOR IMMEDIATE RELEASE Contact: Melissa Clary (BRA) Company: Board Retailers Association (BRA) Phone: 910.509.7475  x. 1005 Email: melissa@boardretailers.org Website: www.boardretailers.org BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE SURF, SKATE AND SNOW RETAIL REMAIN HEALTHY AS INDUSTRY GEARS UP FOR BIG HOLIDAY SEASON It is with great fondness in our hearts, and enthusiasm for what the future holds, that the Board Retailers Association (BRA) announces a change in the action sport industry tradeshow landscape on the West Coast. Since 1981, the Action Sports Retailer Trade Expo (ASR) has been the centralized location for the surf and skate manufacturing and retail community. Nielson Media, the parent company of ASR, announced yesterday that Action Sports Retailer has ceased operations and will be cancelling all upcoming tradeshows including January 2011. “The cancellation of ASR is certainly bittersweet for me,” said BRA Co-Chair and Co-Owner of Surfside Sports, Duke Edukas. “On one hand, an iconic tradeshow that has helped retailers like myself build their shop over the years is gone, and on the other hand, our industry has the opportunity to design an event format that meets the needs of our modern day business models.” As an industry partner with ASR, BRA has been heavily involved in this decision, and has worked closely with ASR over the years, as well as SIMA and IASC, to meet the demands of a changing industry. This includes mass shifts in manufacturing production schedules, technological and product developments, an increased need for retail-focused educational programs, and the addition of Class@ASR, Crossroads and Sacred Craft. As the action sports industry continued to...

BRA and Board-Trac Release Q1 2010 Quarterly Survey

The Board Retailers Association (BRA) and Board-Trac have released the Specialty Retailer Survey for the First Quarter of 2010. The survey includes information reported by 239 surf, skate and snowboarding shops from across the country. Details within the report include: sales and margin trends/comparisons, sales drivers, 2010 business outlook, top selling brands listed by company and category, number of brands carried, percentage of square footage for specific categories and other brand oriented information. For retailers that participated in the survey and for BRA Members, the survey report is available at www.boardretailers.org when you log into the Members Only section. For any questions or to order the report, contact Angelo Ponzi at...

MAP Pricing and the Skate Industry

A hot topic at the recent BRA/IASC Roundtables at Surf Expo and ASR has been talk of a MAP or MSRP pricing strategy where online retailers are curbed from undercutting product price at the brick and mortar level. In other words, there would be a minimum advertised price online that all retailers would have to abide by. Back on February 7th, the New York Times posted an article on this very subject. http://www.nytimes.com/2010/02/08/technology/internet/08price.html The article references a 2007 Supreme Court ruling in which manufacturers were given considerable leeway in setting advertised pricing. Of course there is always the issue of enforcement and despite efforts to control pricing, there are always ways to cheat the system. Websites often replace prices with notes that say things like “To see our price, add this item to your cart.” Most telling in the article was the sentence stating that “the competitiveness of the Internet has unlocked a race to the bottom — with everyone from large corporations to garage-based sellers ravenously discounting products, and even selling them at a loss, in an effort to capture market share and attention from search engines and comparison shopping...