ASEC to Roll Out First Ever In-Store Green Room

Congratulations to Frank Scura and friends from the Action Sports Environmental Coalition (ASEC) on opening the first-ever of many Green Rooms at Hobie Surf Shop in Laguna Beach. As many of you heard Frank and his panel at the BRA Retail Summit a couple of weeks ago, the Green Room initiative is to group ecologically-friendly footwear, apparel and other products together in clearly marked areas of stores in the hopes of specifically targeted an environmentally conscious consumer. In addition to helping the planet, the goal is to stimulate sales and give independent board retailers a point of difference as big box stores become more involved in selling action sports-inspired clothing. The fee to participate in the Green Room initiative is $400 annually per store for members of the Board Retailers Association and $500 for non-members. The fee includes: Sourcing for private label, endemic and non-endemic natural products, including access to eight graphics by well-known artists where store names can be dropped in Integration into a national marketing and public relations campaign. Marketing tools, windows and point of purchases displays Education materials including a “Shop greening and sourcing guide.” Development strategies and collective brand retailer partnerships Listing in the ASEC’s retailer web locator and association with brands eco catalog To find out more about the Green Room or to signup, email...

BRA Retail Summit VI – Schedule of Seminars Released

BRA Retail Summit VI Schedule April 22 – 24, 2009 Hilton Waterfront Beach Resort, Huntington Beach Wednesday, April 22, 2009 10:00 AM Welcome and Introduction Todd Roberts, BRA Chairman and Co-owner ZJ Boarding House Mike Duncan, BRA President 10:30 AM Keynote Address: “Winning in Tough Times and Passion for the Surf Industry” Tommy Knapp 11:30 AM ActionWatch 2008 Full Report: 2008-2009 Trending** Cary Allington, ActionWatch 12:00 PM Lunch 1:00 PM State of the Skate Industry Glenn Brumage, Tum Yeto and IASC Board Member 1:30 PM Skate Panel on Pricing and Discounting 2:15 PM SkateTech Seminar Paul Schmitt, CreateAskate 4:00 PM Beach Demo and Welcome Reception Dinner and Cocktail Party Thursday, April 23, 2009 10:00 AM Credit and Risk Management Seminar Wells Fargo* 11:00 AM Leadership training, Executive Coaching and Customer Service Consultation Dina Cipollaro, Fundamental Training Solutions 11:45 AM Tradeshow Update Andy Tompkins, ASR Steven Fisher, Surf Expo 12:15 PM Lunch 1:15 PM The Value of Your Customer: Consumer Research Angelo Ponzi, Board-Trac 1:45 PM State of the Surf Industry Dick Baker, SIMA Chairman Emeritus* 2:15 PM Surf Manufacturers Panel 3:30 PM Retail Shop Tour Friday, April 24, 2009 10:00 AM Getting Product Sold: Merchandising and Visual Presentation Charlie Cotton, Path to the Rack Consultant 11:00 AM The Tools of the Internet Mike Duncan, Sage Island Marketing 11:45 AM Customer Service and Employee Training Matt Ford, 3point5.com 12:00 PM Lunch 1:00 PM SurfAid International Update Javier Guerrer 1:15 PM Specialty Retail Survey Results Angelo Ponzi, Board-Trac 2:00 PM Action Sports Environmental Coalition Panel: Green Room Roll Out 6:00 PM Newport Beach Action Sports Film Festival Movie Premiere and Party...