The Free Surf Expo Seminar Series Lineup – September 2013

At each Surf Expo for the past ten years, Board Retailers Association has brought a variety of speakers to address the pressing issues affecting independent retailers today. This September we focus on the core pieces of your business: staffing tips, payment processing solutions, cash flow, open to buy and financial strategies. We also close the event with a detailed look at ways to combat showrooming, an increasing issue that isn’t going away anytime soon. Check out the lineup. The seminars run daily at 11:30 and 2:30, and take place at The Stage on the show floor. View a map on surfexpo.com.   Friday, 11:30 Improve Your Cash Flow and Increase Top Line Sales—Paul Erickson, VP, RMSA Retail Solutions The old saying that “Cash is King” couldn’t be truer than it is today. Join Paul as he goes through a step by step process on how generate cash right now. The presentation will cover how to use your POS system more effectively, markdown strategies to increase flow and profits, how to increase stock sell-through, better planning and forecasting to prevent overbuying, how to schedule deliveries when they’re needed (and not on the whim of your vendor), and how to save open-to-buy dollars for in-season opportunities. Taught from experience, not theory, this session is a can’t-miss.   Friday, 2:30 Electronic Payments 101—Patrick Wiltsey, Director of Business Development, Eclypse Solutions, LLC. This presentation will introduce the basics of electronic payment processing and explain the mechanics behind transactions. Topics covered include: anatomy of a transaction, introduction to interchange, recent legislative changes and impact on merchants and mobile payment applications.  You’ll also learn about...

Board-Trac + BRA Partnership Continues

Board-Trac is a marketing and consulting company known for research in the action sports industry and for many years conducted quarterly retail surveys with BRA to provide valuable data for you, our members. Check out a generous portion of a presentation from a Board Trac seminar – Turning Insights Into Change – that predicted consumer trends for 2010-2015 based on US demography, and the corresponding Board-Trac Age Analysis from that same year. Example Statistics:   The goal of the 2013 study is to collect data from our retail community that will provide business and category insights to help shape your business. These insights, which have been driven by input from our members, include show participation trends, categorical trends, performance of crossover categories, and general action sports retail forecasting. The results of the 2013 study will provide a detailed view of the current retail landscape. Board-Trac will aim to identify: • Best-selling categories; now and future • Weakest categories; now and future • Change in business over last year; two years • Hot issues affecting action sports retail • How birthrate will affect action sports retail in the future • Future sales predictions Board Retailers Association members who participate will receive a complimentary top line report of the findings from the study. Detailed findings will be available on Board-Trac’s web site store – www.board-trac.com – in a complete report with a portion of the sales coming back to BRA. In addition to retail and consumer studies Board Trac offers custom and proprietary research along with marketing services including analysis and insights for business application. For more information on the retail study and Board-Trac’s marketing services visit the...

New Retail Trade Magazine Action Sports Merchandising Targets Action Sports Retailers

BROOMFIELD, Colo.—The business source for snow, skate and surf retailers, Action Sports Merchandising magazine’s first issue launches November. This business-to-business trade publication will mail to shops nationally with a focus on supporting independent specialty stores in the snow, skate and surf markets. Every month, shop owners and managers can expect to read articles with tangible take-away information centered on merchandising, business management, sales, marketing and other relevant strategies for success. Action Sports Merchandising will additionally feature industry news, product trends and releases, shop profiles and other content that relates directly to retailers. Timely coverage will offer insight into what’s on snow, skate and surf retailers’ radar at the moment and into the future. A cross section of contributing writers lending their voice to the magazine come from throughout the industry, including reps, brands, shop owners and managers, along with retail business consultants, marketing and social media professionals, merchandising specialists, reputable writers and others. “The recent recession has not been kind to anyone in business, least of all the independent retailer. Action Sports Merchandising’s sole purpose is to support these entrepreneurs in all their endeavors,” reports Jay Driscoll, publisher. Parent company, National Business Media has been publishing business-to-business magazines in various trades for more than 26 years. Visit www.asm-mag.com for more information and a free print or digital...

Vote Today for Transworld Business Retail Awards

TransWorld Business is kicking off its 2010 Retail Awards and they need your help. These awards recognize the core shops that have done the most this year to support core action sports retailers so log on to the link below for a quick (we’re talking under two minute) survey and let your voice be heard! http://www.zoomerang.com/Survey/WEB22BE3SKXCV5 The deadline for your vote is Tuesday, November 30, so get on it. The winners of the Industry and Retail Awards (that’s right, shops are nominating you too) will be announced in the January issue of TransWorld Business. Thanks for your...

ActionWatch Releases Back to School Specialty Retail Sales Reports

ActionWatch reports that August comparable sales are generally up for the specialty retailers participating on their panel, which is a good indicator for specialty action sports retailers everywhere. The ladies apparel and footwear market, accessories and hardgoods all performed relatively well. For the full article, see http://business.transworld.net/48882/features/mens-and-womens-august-apparel-comps-fare-better-in-core-shops/?cmpid=enews1011 In addition, national retail sales results for September were positive for both specialty and department stores. For the full story, please visit...