Board Retailers Association Attends AGENDA Long Beach as Official West Coast Partner

BRA Endorsement among many highlights of record August show Wrightsville Beach, NC (August 1, 2013) – Board Retailers Association (BRA), the non-profit organization supporting independent retailers in the surf, skate, snow, wake, wind and SUP industries, attended AGENDA last week in Long Beach, CA. It was the first official west coast trade show presence of the Association since ASR closed its doors in 2010. AGENDA Long Beach is BRA’s exclusive west coast partner—a leading forum for action sports, surf, streetwear, lifestyle and footwear. AGENDA founder Aaron Levant was pleased to announce the show was the most successful in its decade-long history. “Looking back at AGENDA’s humble beginnings, and now our ten year run, I want to take the opportunity to thank all our brands and retailers for the continued support and sharing in our vision,” he said. “Long Beach was the largest show in the history of AGENDA, showing a staggering increase of over 40% in retail and distributor attendance. I can’t think of a better way to commemorate our ten year run.” A notable show highlight was the launch of AGENDA WMNS—a neighborhood where Women’s dedicated brands united in one location, which called attention to the powerful potential of the women’s market in action sports, in addition to offering a convenient shopping experience for attendees. “I was very happy with the women’s brand selection in the AGENDA WMNS section. Having them all in one area made browsing and buying very easy,” said BRA Co-Chair Coco Tihanyi, owner of Surf Diva Boutique. “I found some great new brands to sell at the boutique and was able to place my...

Urban Expo Announces Surf, Skate, Snow and Wake Show in Vegas 2011

Urban Expo and 3C Consulting have announced preliminary plans to create a B2B surf, skate, snow and wake trade show in Vegas in 2011 according to Transworld Business. The G-Summit Business to Business show is the first official announcement of a new trade show format aimed at the Southern California market since the announcement by Nielsen Media that ASR was shuttering its doors. For the complete coverage, please visit...

BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE

FOR IMMEDIATE RELEASE Contact: Melissa Clary (BRA) Company: Board Retailers Association (BRA) Phone: 910.509.7475  x. 1005 Email: melissa@boardretailers.org Website: www.boardretailers.org BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE SURF, SKATE AND SNOW RETAIL REMAIN HEALTHY AS INDUSTRY GEARS UP FOR BIG HOLIDAY SEASON It is with great fondness in our hearts, and enthusiasm for what the future holds, that the Board Retailers Association (BRA) announces a change in the action sport industry tradeshow landscape on the West Coast. Since 1981, the Action Sports Retailer Trade Expo (ASR) has been the centralized location for the surf and skate manufacturing and retail community. Nielson Media, the parent company of ASR, announced yesterday that Action Sports Retailer has ceased operations and will be cancelling all upcoming tradeshows including January 2011. “The cancellation of ASR is certainly bittersweet for me,” said BRA Co-Chair and Co-Owner of Surfside Sports, Duke Edukas. “On one hand, an iconic tradeshow that has helped retailers like myself build their shop over the years is gone, and on the other hand, our industry has the opportunity to design an event format that meets the needs of our modern day business models.” As an industry partner with ASR, BRA has been heavily involved in this decision, and has worked closely with ASR over the years, as well as SIMA and IASC, to meet the demands of a changing industry. This includes mass shifts in manufacturing production schedules, technological and product developments, an increased need for retail-focused educational programs, and the addition of Class@ASR, Crossroads and Sacred Craft. As the action sports industry continued to...