BRA and The SIA Snow Show | Why We Go

BRA and The SIA Snow Show | Why We Go

This year’s Snow Show is set for January 28 – February 3 in Denver Colorado, and our friends over at Snowsports Industries America (SIA) gave us the head’s up that hotel blocks are selling out fast. If you’re still finalizing your plans to attend, we’re here to give you the scoop on two new features SIA has added to help you stay ahead in this fast moving industry. But those are just two reasons, of about 100, why we go to SIA’s Snow Show. Check them out – and a few more – below: It’s all about the data. And the world’s most concentrated and authentic trade event in the snow sports industry certainly has the most thorough and useful industry intelligence with an incredible lineup of speakers, seminars and roundtables. SIA is launching a new element called Industry + Intelligence at this year’s Snow Show (January 28, 2015) to give your staff insight on the latest consumer behavior, retail data, digital marketing and social media trends and keynote speaker Amy Purdy, 2014 Paralympic Medalist, Actress and Author will be sharing her inspiring story and passion for snow sports. As a non-profit trade association representing over 3,500 action front storefronts across the country, it’s important for us to have a presence on the show floor. Not only are snow sports products are integral to action sport retail—over 40% of our members and over 75% of our Board members carry snow hardgoods. We could tell you how important it is for you to attend, but it makes way more sense for you to hear it from retailers themselves. Lucky for...
TransWorld Business Spotlights 30 Shops in 30 Days

TransWorld Business Spotlights 30 Shops in 30 Days

In the midst of an era dominated by ecommerce, there is still an undeniable need for family-run, brick and mortar board shops. Nothing can replace the nostalgic feeling you get when you walk into a local surf shop, and are warmly greeted by their friendly staff, excited to chat about the recent swell while you’re purchasing a bar of wax. That moment defines this unique culture and drives the action sports industry. It’s what keeps us paddling out, even on flat days, just to get our feet wet. In honor of these specialty retailers, TransWorld Business, a leader in boardsports news, has launched a new feature entitled 30 Shops in 30 Days. Throughout this month-long series, TransWorld Business will highlight a new shop every day. Each spotlight will feature the shop’s unique story through an exclusive interview and a behind-the-scenes tour. To kick off their 30 Shops in 30 Days series, TransWorld Business chatted with the crew from Sawyer Land and Sea Supply in Santa Cruz, California. Since then, they’ve featured shops around the nation, including Cleanline Surf Shop in Oregon, Bikle’s Snow, Surf & Skate in Maryland, Wetsand Surf Shop in California and many more! For 30 days, TransWorld Surf is giving shops across the country a loud voice in this noisy, online world. Support your local shop and checkout the TransWorld Business #30Shopsin30Days featured series. Own a board shop? Join the Board Retailers Association and find out how we help protect specialty retailers and the board sports...

Retailer Spotlight: ZJ Boarding House

ZJ Boarding House kicked off as a hole-in-the-wall surf shop in 1988 in Santa Monica, California. Since then, it’s been sharing its passion for surfing with the local Ocean Park community and beyond, making it a point to empower staff, customers and the local community. They pride themselves on selling their customers the right products to help them enjoy the lifestyle and culture that we are a part of. ZJ Boarding House carries all kinds of gear, clothing and accessories from the top brand names in the industry. They’ve got surfboards, SUPs and skateboards lining the walls of the original store—and since they ride their boards everyday, the demands only the best performance from the goods they carry. We caught up with Mikke Pierson, the Boss-man of ZJ Boarding House, earlier this month to chat about specialty retail, merchandising and how the industry’s evolved since ’88. He’s an awesome dude and has quite the personality. Check it out! What pulls you into a store?  Great products and great people.  I’m a lousy shopper, so I need both! What brands are impressing you or incorporating out of the box designs or promotions that have caught your attention recently?  Hurley has probably done the best job at helping us sell their products here—the way they merchandise their products and organize their events really gets people’s attention. They’ve done a great job with outreach: they ask our key employees to come to their campus, and it’s overall a very good relationship. Lost Surfboards is also another company that has worked very hard with us to improve sales, including having Matt Biolas come...

SnoCon: The End of an Era

The first reaction we had to SnowCon’s closing after 24 years: this sucks. It’s sad when any retailer is forced to close its doors, but John Logic was special. SnoCon was special. There’s no telling how many people he put on the hill, and he was an inspiration to all of us. He always stood by the mantra of letting passion sell the sport, and was always willing to lend a hand. We really appreciate his dedication to the industry, sport and retailers alike. Go ahead and take a look at the SnowCon Facebook page. You can sense the difference that this store and its people made. In 1991 you felt guilty for taking all my bowling alley earnings for a new board and boots. In ’92 you gave me the “team” discount in exchange for 2 days a week interning the shop… followed by 10 memorable winters filled with great people and lots of snowboarding. Every job I’ve had since then is directly connected to the things I learned and the people I met at Sno Con. A lot of my friends and most of my favorite people ever are Sno Con connections in one way or another. For 24 years, Sno Con has been the place I could always go to hang out with friends. Thanks so much for Everything! And another: To you John(B) Logic, that moved to a rainy town and to create what you did with a new sport and the impact on this community, both then and now, you will forever be my hero. Not to mention all you have done for me as a...

Waterman’s Weekend | August 8 – 9

The SIMA Environmental Fund has raised over $6.5 million to protect and preserve our oceans, beaches and surf breaks. They do an incredible job with various fundraising and awareness initiatives throughout the year, but none are as prominent as Waterman’s Weekend. This year is notably special in that they’ll be celebrating 25 years of dedication to their mission. The 25th Annual Waterman’s Weekend is scheduled for August 8-9, 2014, at The Ritz-Carlton Laguna Niguel, California. The weekend kicks off with the Waterman’s Classic Golf Tournament on Friday, August 8, at the Monarch Beach Golf Links. The entire event wraps up on Saturday, August 9, with the Waterman’s Ball and Auction. They’ll be honoring surf legend and two-time world champion Tom Carroll as Waterman of the Year, Golden Globe Award Winner and environmental activist Ted Danson as Environmentalist of the Year, and Rusty Preisendorfer with the Lifetime Achievement Award. A Special Recognition Award will also be presented to the family of influential surf industry figure, Hobie Alter, in memory of SIMA’s first-ever Waterman of the Year. “What Hobie Alter brought to the surf industry was nothing less than foundational in allowing us to be where we are today,” said Palladini. “More than foam or fiberglass alone, Hobie was one of beach culture’s top-echelon entrepreneurs and it’s just a small token of our appreciation that we honor his legacy with a Special Recognition Award.” For more information, visit the SIMA Waterman’s Weekend event...