ASR Announces New Show Dates for 2011

In case you haven’t seen it posted elsewhere yet, below is the press release announcing new ASR show dates for 2011. Be sure to mark your calendars. ASR Aligns 2011 Show Dates to Best Serve Industry’s Future Needs The action sports industry’s leading trade event announces 2011 dates: January 13th-15th and August 18th-20th Action Sports Retailer, ASR, announces 2011 dates with January 13th-15th as the dates for the ASR Access event and August 18th-20th for ASR Marketplace. The selected dates and the event’s number of days, back to three, come in response to the industry’s evolving sales and marketing needs. Earlier dates for the January event will allow for fall line breaks, while providing brands with the opportunity to wrap-up summer season sales. “ASR’s role is to provide an effective and convenient platform for retailers and exhibitors to conduct business. So utilizing show dates that best serve the industry’s evolving needs is imperative,” says Andy Tompkins, VP of ASR. “The 2011 Access event will now come on the wake of retail holiday season momentum, when dealers have an accurate view of what’s trending and are ready to buy.” Holding the event over three days allows for more opportunities for networking, time to attend business seminars and will make it easier for International buyers, distributors and exhibitors to make the trip to San Diego. Retailers attend the winter edition ASR event to see a full spectrum of product as they are making final purchase decisions for summer and previewing fall. ASR’s 2011 dates have been endorsed by SIMA, IASC, and BRA as a beneficial time for the industry’s buyers and...

Shop Eat Surf Checks in with Andy Tompkins of ASR

By TIFFANY MONTGOMERY I checked in with ASR Group Show Director Andy Tompkins to get an update on the upcoming ASR show. How is ASR September shaping up? We’re excited that the industry is really getting behind the ASR Marketplace event as the best opportunity to influence retail buyers from all over the globe – given the economic conditions that we are all facing, we are thrilled with the show’s size and scope. Do you expect the show to have as many exhibitors and attendees as last September? I’m not sure if much in our world is the same as this time last year. September 2008 was really the beginning of the downturn for many, so candidly we do expect a smaller show. ASR showcased approximately 700 brands in 2008 and for 2009 we expect a little over 500 brands. But these names will be the most influential in action sports across categories. What has been the response to Class@ASR? How many exhibitors will that event have? We expect about 100 brands to exhibit at CLASS @ ASR. It has received a very positive response as a great addition to the ASR platform. We have been able to re-engage brands such as Stussy, Original Penguin, and Howe with the launch while attracting new labels such as Comune and Lira. Retailers that visit ASR will have a much wider selection of products to choose from and the fashion forward element will attract premium boutique retailers to ASR bringing new buying power to the entire Marketplace. How have SIMA and ASR been working together? What are some of the new ideas...

Shop Eat Surf Checks in with Surf Expo

http://www.shop-eat-surf.com/news-item/1021/roy-turner-s-surf-expo-update By TIFFANY MONTGOMERY We continue checking in with trade shows today as trade show season approaches. Today, we hear from Roy Turner of Surf Expo. One new Surf Expo feature Roy discusses is a Retail Survivor Series hosted by the Board Retailers Association on Aug. 19, the day before Surf Expo starts. Previously in our trade show series, we talked with Andy Tompkins of ASR and Aaron Levant of Agenda. How is Surf Expo August shaping up? Overall, good. Despite our economy, beach traffic has been steady this summer, and our retailers are saying that sales are beating their projections. Do you expect the show to have as many exhibitors and attendees as last summer show? With the exception of the windsurf manufacturers, we’ll have nearly the same number of exhibitors but not as many booths. The attendee story is looking good. Our retailer pre-registration numbers are actually on par with numbers last year. Are there any new features being introduced at this show? We are excited to have our wakeboard pool actually on the show floor this year. Earlier this spring we offered a special free day of exhibitor training in California and Florida. At the show we’re continuing that theme with a daylong Retailer Survival Series by the Board Retailers Association on August 19 and a live, interactive painting demo for surfboard shapers from artist Drew Brophy. The 2009 Wake Awards are going to be great. Of course, we’ll also have our skate park and the fashion shows. Are you seeing exhibitors opt for more cost-effective booth options? Definitely. Many exhibitors are deciding this is not...

Retailers Call ASR Crucial to 2010 Planning

“I cannot imagine a more efficient way to grow our spring business then attending ASR this year.” – D. Nachnani, Coastal Edge and BRA Co-Chair San Juan Capistrano, CA (July 16, 2009) – As the global retail sector prepares for recovery at the start of next year, buyers are making critical choices to position their stores for future success. The ASR Marketplace will bring together thousands of qualified buyers with the strongest emerging and established brands in surf, skate, swim, moto, lifestyle and street wear from September 10-12, 2009. With an understanding of the current strain on buyers’ budgets, ASR is taking big steps to ensure that retailers can make the trip to San Diego, CA for three-days of crucial previewing, order writing and networking. “Specialty retail is the lifeblood of the action sports industry and ASR is committed to doing everything possible to help them succeed,” says Andy Tompkins, ASR Group Show Director. “The opportunity for retailers to meet in person with top executives and preview over 500 brands under one roof is essential to doing business, especially right now.” ASR has devised several programs to help retailers travel to the show including leveraged flight and hotel rates. Not only is ASR working with San Diego hotels to secure the most aggressive discounts, but going even farther to buy down certain hotel blocks, off-setting nightly rates. VIP retailers will have access to breakfast and lunch on-site, free parking and other discounts to make working at ASR more affordable. “Going to ASR gives retailers the opportunity to envelope ourselves in the experience of the surf and skate lifestyle. It...