ASEC to Roll Out First Ever In-Store Green Room

Congratulations to Frank Scura and friends from the Action Sports Environmental Coalition (ASEC) on opening the first-ever of many Green Rooms at Hobie Surf Shop in Laguna Beach. As many of you heard Frank and his panel at the BRA Retail Summit a couple of weeks ago, the Green Room initiative is to group ecologically-friendly footwear, apparel and other products together in clearly marked areas of stores in the hopes of specifically targeted an environmentally conscious consumer. In addition to helping the planet, the goal is to stimulate sales and give independent board retailers a point of difference as big box stores become more involved in selling action sports-inspired clothing. The fee to participate in the Green Room initiative is $400 annually per store for members of the Board Retailers Association and $500 for non-members. The fee includes: Sourcing for private label, endemic and non-endemic natural products, including access to eight graphics by well-known artists where store names can be dropped in Integration into a national marketing and public relations campaign. Marketing tools, windows and point of purchases displays Education materials including a “Shop greening and sourcing guide.” Development strategies and collective brand retailer partnerships Listing in the ASEC’s retailer web locator and association with brands eco catalog To find out more about the Green Room or to signup, email...

Board Retailers Association Prepares to Host Annual Retail Summit

BRA Releases Event Schedule and List of Speakers and Presentations WRIGHTSVILLE BEACH, NC – April 16, 2009 – The Board Retailers Association (BRA) will host the Retail Summit VI next week in Huntington Beach, April 22 – 24, 2009 at the Hilton Waterfront. The Retail Summit is a three day educational conference with seminars focused on topics ranging from credit and debt management to pricing and discounting, interactive workshops focused on opening a dialogue between retailers and manufacturers, and fun networking opportunities. This is the first time this event has ever been held in the continental United States. The Retail Summit will kick off Wednesday, April 22nd with a keynote address by Tommy Knapp, former Founder of Honolua Surf Co. and former SIMA President, speaking to retailers on strategies for winning in tough times. Since he has been both a retailer and a manufacturer, and is now an Adjunt Professor of Entrepreneurial Studies at USC, he can provide insight into everything from customer service to keeping the passion alive. Following Tommy, retailers will hear a presentation by Cary Allington of ActionWatch, State of the Skate Industry, a retail and manufacturer panel on pricing and discounting as well as a Skatetech Seminar by Professor Schmitt. That afternoon retailers will be treated to a beach demo day where manufacturers and retailers alike take to the water for an afternoon surf session. Later that evening, Volcom is hosting a Welcome Dinner and Reception poolside. On Thursday, April 23rd, retailers will begin the day with a presentation by Dina Cipollaro, from Fundamental Training Solutions. She is going to lead an executive coaching session...

BRA Retail Summit VI – Schedule of Seminars Released

BRA Retail Summit VI Schedule April 22 – 24, 2009 Hilton Waterfront Beach Resort, Huntington Beach Wednesday, April 22, 2009 10:00 AM Welcome and Introduction Todd Roberts, BRA Chairman and Co-owner ZJ Boarding House Mike Duncan, BRA President 10:30 AM Keynote Address: “Winning in Tough Times and Passion for the Surf Industry” Tommy Knapp 11:30 AM ActionWatch 2008 Full Report: 2008-2009 Trending** Cary Allington, ActionWatch 12:00 PM Lunch 1:00 PM State of the Skate Industry Glenn Brumage, Tum Yeto and IASC Board Member 1:30 PM Skate Panel on Pricing and Discounting 2:15 PM SkateTech Seminar Paul Schmitt, CreateAskate 4:00 PM Beach Demo and Welcome Reception Dinner and Cocktail Party Thursday, April 23, 2009 10:00 AM Credit and Risk Management Seminar Wells Fargo* 11:00 AM Leadership training, Executive Coaching and Customer Service Consultation Dina Cipollaro, Fundamental Training Solutions 11:45 AM Tradeshow Update Andy Tompkins, ASR Steven Fisher, Surf Expo 12:15 PM Lunch 1:15 PM The Value of Your Customer: Consumer Research Angelo Ponzi, Board-Trac 1:45 PM State of the Surf Industry Dick Baker, SIMA Chairman Emeritus* 2:15 PM Surf Manufacturers Panel 3:30 PM Retail Shop Tour Friday, April 24, 2009 10:00 AM Getting Product Sold: Merchandising and Visual Presentation Charlie Cotton, Path to the Rack Consultant 11:00 AM The Tools of the Internet Mike Duncan, Sage Island Marketing 11:45 AM Customer Service and Employee Training Matt Ford, 3point5.com 12:00 PM Lunch 1:00 PM SurfAid International Update Javier Guerrer 1:15 PM Specialty Retail Survey Results Angelo Ponzi, Board-Trac 2:00 PM Action Sports Environmental Coalition Panel: Green Room Roll Out 6:00 PM Newport Beach Action Sports Film Festival Movie Premiere and Party...

Attendee Comments on the BRA Retail Summit

“It (The Retail Summit) gave me the opportunity to meet some new friends and reconnect with some old ones. There was so much good information and healthy interaction that I almost wanted to get back into retail. I look forward to helping further the retail/manufacturer relationship in the future. There is so much to consider with fully vertical retailers, internet sales, domestic and international economy pressures and our customers changing lifestyles. The more we all understand our changing business environment and the effect on each other, the better chance we have to grow our business together. Lets be smart and work hard to keep this open communication and exchange of information going. I’m still reeling from the stoke.” Glenn Brumage, IASC “I had a killer time (in Puerto Rico), learned an assload of stuff, danced with some Puerto Rican babe and met some incredible people.” Shawn Taylor, Santa Cruz Surfboards “I just wanted to say that I got a lot out of the Summit, and the content was extremely rich. I’ve been doing this retail thing for a long time and sometimes it can be quite uninspiring. I walked away from last week feeling re-charged and inspired. I’m not a big group email kind of guy, but I just wanted to say that you did a good job. Keep it up!” Pete Censoplano, Sun Diego “I know that all the Sk8 shops, Sk8 Park owners and retailers that attended were very stoked on [IASC’s] presentation. Your state of Skate combined with the Skate Deck merchandising report and creative thinking exercise were a big hit! I’ve received a ton of...