Urban Expo Announces Surf, Skate, Snow and Wake Show in Vegas 2011

Urban Expo and 3C Consulting have announced preliminary plans to create a B2B surf, skate, snow and wake trade show in Vegas in 2011 according to Transworld Business. The G-Summit Business to Business show is the first official announcement of a new trade show format aimed at the Southern California market since the announcement by Nielsen Media that ASR was shuttering its doors. For the complete coverage, please visit...

BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE

FOR IMMEDIATE RELEASE Contact: Melissa Clary (BRA) Company: Board Retailers Association (BRA) Phone: 910.509.7475  x. 1005 Email: melissa@boardretailers.org Website: www.boardretailers.org BRA CONTINUES TO SERVE SPECIALTY ACTION SPORT RETAIL INTERESTS AMIDST CHANGES TO TRADESHOW SCHEDULE SURF, SKATE AND SNOW RETAIL REMAIN HEALTHY AS INDUSTRY GEARS UP FOR BIG HOLIDAY SEASON It is with great fondness in our hearts, and enthusiasm for what the future holds, that the Board Retailers Association (BRA) announces a change in the action sport industry tradeshow landscape on the West Coast. Since 1981, the Action Sports Retailer Trade Expo (ASR) has been the centralized location for the surf and skate manufacturing and retail community. Nielson Media, the parent company of ASR, announced yesterday that Action Sports Retailer has ceased operations and will be cancelling all upcoming tradeshows including January 2011. “The cancellation of ASR is certainly bittersweet for me,” said BRA Co-Chair and Co-Owner of Surfside Sports, Duke Edukas. “On one hand, an iconic tradeshow that has helped retailers like myself build their shop over the years is gone, and on the other hand, our industry has the opportunity to design an event format that meets the needs of our modern day business models.” As an industry partner with ASR, BRA has been heavily involved in this decision, and has worked closely with ASR over the years, as well as SIMA and IASC, to meet the demands of a changing industry. This includes mass shifts in manufacturing production schedules, technological and product developments, an increased need for retail-focused educational programs, and the addition of Class@ASR, Crossroads and Sacred Craft. As the action sports industry continued to...

ASR Announces New Show Dates for 2011

In case you haven’t seen it posted elsewhere yet, below is the press release announcing new ASR show dates for 2011. Be sure to mark your calendars. ASR Aligns 2011 Show Dates to Best Serve Industry’s Future Needs The action sports industry’s leading trade event announces 2011 dates: January 13th-15th and August 18th-20th Action Sports Retailer, ASR, announces 2011 dates with January 13th-15th as the dates for the ASR Access event and August 18th-20th for ASR Marketplace. The selected dates and the event’s number of days, back to three, come in response to the industry’s evolving sales and marketing needs. Earlier dates for the January event will allow for fall line breaks, while providing brands with the opportunity to wrap-up summer season sales. “ASR’s role is to provide an effective and convenient platform for retailers and exhibitors to conduct business. So utilizing show dates that best serve the industry’s evolving needs is imperative,” says Andy Tompkins, VP of ASR. “The 2011 Access event will now come on the wake of retail holiday season momentum, when dealers have an accurate view of what’s trending and are ready to buy.” Holding the event over three days allows for more opportunities for networking, time to attend business seminars and will make it easier for International buyers, distributors and exhibitors to make the trip to San Diego. Retailers attend the winter edition ASR event to see a full spectrum of product as they are making final purchase decisions for summer and previewing fall. ASR’s 2011 dates have been endorsed by SIMA, IASC, and BRA as a beneficial time for the industry’s buyers and...

MAP Pricing and the Skate Industry

A hot topic at the recent BRA/IASC Roundtables at Surf Expo and ASR has been talk of a MAP or MSRP pricing strategy where online retailers are curbed from undercutting product price at the brick and mortar level. In other words, there would be a minimum advertised price online that all retailers would have to abide by. Back on February 7th, the New York Times posted an article on this very subject. http://www.nytimes.com/2010/02/08/technology/internet/08price.html The article references a 2007 Supreme Court ruling in which manufacturers were given considerable leeway in setting advertised pricing. Of course there is always the issue of enforcement and despite efforts to control pricing, there are always ways to cheat the system. Websites often replace prices with notes that say things like “To see our price, add this item to your cart.” Most telling in the article was the sentence stating that “the competitiveness of the Internet has unlocked a race to the bottom — with everyone from large corporations to garage-based sellers ravenously discounting products, and even selling them at a loss, in an effort to capture market share and attention from search engines and comparison shopping...