Surf Summit 18 Registration Is Now Open!

Surf Summit 18 Registration Is Now Open!

Registration is now open for Surf Summit 18, the surf industry’s top leadership conference located in San Jose del Cabo, Mexico on May 13-16, 2015. Join BRA, SIMA and over 250 leaders from top surf brands and retailers for this unforgettable, four-day event. Together we will address important issues facing the surf industry, network and enjoy everything Cabo has to offer.   We’re excited to announce our impressive lineup of speakers for Surf Summit 18. Soak up valuable insight from business and retail experts, including: Bob McKnight, Co-founder of Quiksilver Robin Lewis, Author and CEO of  The Robin Report Dana White, UFC President In addition to daily presentations, enjoy our fun-packed schedule of events including cocktail receptions, dinner parties, and plenty of social surfing and golf. Surf Summit 18 is excited to return to the Barceló Grand Faro, an all-inclusive, beachfront resort with rooms overlooking breathtaking views of the desert gardens, expansive coastline and championship Cabo Real golf course.   SCHEDULE OF EVENTS   Day 1, Wednesday, May 13, 2015 1:00 – 5:30 p.m.  Conference and Hotel Registration 4:30 – 5:30 p.m.  Retailer Welcome Reception 5:30 – 6:30 p.m.  VIP Cocktail Reception 6:30 – 7:30 p.m.  Cocktail Reception 7:30 – 9:00 p.m.  Dinner and Keynote Address 9:00 p.m. – 12:00 a.m.  Opening Night Party   Day 2, Thursday, May 14, 2015 6:00 – 7:00 a.m.  Dawn Patrol Breakfast 7:00 – 11:00 a.m.  Breakfast (at guests’ leisure) 8:00 – 11:30 a.m. TransWorld Business SURFari 11:00 – 12:30 p.m.  Lunch (at guests’ leisure) 11:30 – 12:30 p.m.  Conference Registration 12:30 – 5:30 p.m.  Seminars 7:00 – 8:00 p.m.  Cocktail Reception 8:00 – 9:30 p.m. Dinner 9:30 p.m. – 1:30 a.m. Bus Into Town   Day 3, Friday, May 15, 2015 6:00 – 7:00 a.m.  Dawn Patrol Breakfast 7:00...
SIMA Recognizes Outstanding Surf Retailers

SIMA Recognizes Outstanding Surf Retailers

Each year the Surf Industry Manufacturers Association (SIMA) comes together to recognize fellow surf industry companies for their outstanding contributions to the surf industry. The SIMA Image Awards took place last night at The Grove in Ahaheim, California. The surf industry’s most influential companies were recognized for their efforts to advance and grow the industry over the past year. SIMA no longer gives Image Awards for retailers in different categories, but instead honors retailers who have been in business for at least 50 consecutive years. Those retailers who received the SIMA Surf Shop Gold Wave Award were: Atlantic Beach Surf Shop Bert’s Surf Shop Bunger Surf Dive N’ Surf Froghouse Hansen Surfboards Harbour Surfboards Haut Surfboards Heritage Surf Shop Hobie Jack’s Surfboards Katin McKevlin’s Surf Shop O’Neill Surf Shop Ron Jon’s Surf ‘n Wear’s Beach House Surf n Sea Surfers Supplies Val Surf West Coast Surf Shop BRA would like to send a huge congratulations to these retailers for your outstanding accomplishments. We are honored to partner with you, and wish you continuing success for years to...
BRA Looks Forward to Surf Expo

BRA Looks Forward to Surf Expo

Surf Expo continually does an amazing job bringing together the surf industry’s key players. It’s the longest running and largest boardsports and beach/resort lifestyle tradeshow in the world, drawing buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. It’s been named among the 25 Fastest Growing shows for attendance by TSNN for the fourth consecutive year. This year’s show kicks off January 8 at the Orange County Convention Center and is a great opportunity to differentiate your business with products from Surf Expo’s newest categories: Coastal Gift, Performance, Tech and the brand spankin new Hawaiian Pavilion. Meet with 200+ new suppliers and see new products from over a thousand exhibitors with over 2,500 booths of the latest and great surf products. Per usual, they’ve got a rockstar seminar lineup and our very own BRA Chairman, Todd Canipe and board of directors Bruce Cromartie, BC Surf & Sport and Todd Roberts, ZJ Boarding House, will be part of a panel on Friday, January 9. George Leichtweis of Modern Skate and Surf will also be on the panel for Hiring, Training and Motivating Employees. Presentations To Note: Thursday, January 8 9:30 AM | Buyer 101 with Steven “Fish” Fisher, Surf Expo Sr. Buyer Relations Manager 11:30 AM | Experience Retail: Designing Impactful Physical Stores in a Digital World with Alison Medina, Executive Director of design:retail 2:30 PM | What the Heck is Going On?! Thoughts on the Retail Environment with Jeff Harbaugh, Industry Consultation, Analyst and Market Watch Columnist Friday, January 9 9:30 AM | Hiring, Training and Motivating Employees Friday, January 9, 11:30 AM...
BRA and The SIA Snow Show | Why We Go

BRA and The SIA Snow Show | Why We Go

This year’s Snow Show is set for January 28 – February 3 in Denver Colorado, and our friends over at Snowsports Industries America (SIA) gave us the head’s up that hotel blocks are selling out fast. If you’re still finalizing your plans to attend, we’re here to give you the scoop on two new features SIA has added to help you stay ahead in this fast moving industry. But those are just two reasons, of about 100, why we go to SIA’s Snow Show. Check them out – and a few more – below: It’s all about the data. And the world’s most concentrated and authentic trade event in the snow sports industry certainly has the most thorough and useful industry intelligence with an incredible lineup of speakers, seminars and roundtables. SIA is launching a new element called Industry + Intelligence at this year’s Snow Show (January 28, 2015) to give your staff insight on the latest consumer behavior, retail data, digital marketing and social media trends and keynote speaker Amy Purdy, 2014 Paralympic Medalist, Actress and Author will be sharing her inspiring story and passion for snow sports. As a non-profit trade association representing over 3,500 action front storefronts across the country, it’s important for us to have a presence on the show floor. Not only are snow sports products are integral to action sport retail—over 40% of our members and over 75% of our Board members carry snow hardgoods. We could tell you how important it is for you to attend, but it makes way more sense for you to hear it from retailers themselves. Lucky for...

Retailer Spotlight: ZJ Boarding House

ZJ Boarding House kicked off as a hole-in-the-wall surf shop in 1988 in Santa Monica, California. Since then, it’s been sharing its passion for surfing with the local Ocean Park community and beyond, making it a point to empower staff, customers and the local community. They pride themselves on selling their customers the right products to help them enjoy the lifestyle and culture that we are a part of. ZJ Boarding House carries all kinds of gear, clothing and accessories from the top brand names in the industry. They’ve got surfboards, SUPs and skateboards lining the walls of the original store—and since they ride their boards everyday, the demands only the best performance from the goods they carry. We caught up with Mikke Pierson, the Boss-man of ZJ Boarding House, earlier this month to chat about specialty retail, merchandising and how the industry’s evolved since ’88. He’s an awesome dude and has quite the personality. Check it out! What pulls you into a store?  Great products and great people.  I’m a lousy shopper, so I need both! What brands are impressing you or incorporating out of the box designs or promotions that have caught your attention recently?  Hurley has probably done the best job at helping us sell their products here—the way they merchandise their products and organize their events really gets people’s attention. They’ve done a great job with outreach: they ask our key employees to come to their campus, and it’s overall a very good relationship. Lost Surfboards is also another company that has worked very hard with us to improve sales, including having Matt Biolas come...