Board Retailers Association Approves Tradeshow Schedule for 2009

WRIGHTSVILLE BEACH, NC (July 29, 2008) – In response to Surf Expo’s press release titled “Surf Expo Shifts Show Dates To Serve Industry Needs,” the Board Retailers Association (BRA) would like to commend both Surf Expo and ASR for working together to select tradeshow dates that best accommodate industry participants for January and September 2009. As the pre-eminent retail association in the board sport industry, it is imperative to BRA’s membership that tradeshows work together to ensure maximum participation from exhibitors, while also ensuring that the show timing makes sense for buyers. “The tradeshows are extremely important venues to retailers like myself. It would be great if those companies that are no longer attending the shows would realize that retailers often prefer to see manufacturers there, rather than in the store during the peak season,” said Steve Carlson of Central Coast Surfboards. “At the end of the day, we all want efficient and comprehensive tradeshows to maximize our limited time and energy.” BRA will continue to work closely with ASR and Surf Expo to maintain an open dialogue and ensure that retailer’s needs are best met through scheduled dates and exhibitor attendance. We appreciate the continued support the tradeshows have given BRA and specialty retailers in particular. We look forward to continuing our mutually beneficial relationship. “In our current economic environment, it is important that the industry works together to accommodate all of our needs. We attend the tradeshows to see manufacturers, so it is important to have as many of them there as possible,” said Greg Bennett, owner of Birthday Suits. BRA recognizes the diverse pressures on the...

BOARD RETAILERS ASSOCIATION CELEBRATES FIVE YEAR ANNIVERSARY

East and West Coast retailers formed the Board Retailers Association (BRA), a non-profit representing over 500 specialty board sport retailers, in February 2003 in an effort to consolidate our voices, experiences and visions into a cohesive organization. Five years later and under the direction of BRA’s Chairman and Board of Directors, the association now serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. “As someone who was there in the beginning, it is hard to believe that five years ago a dozen retailers on a trip to Sonoma came together with a vision of forming an independent association for specialty retailers. That vision has become a reality” said BRA President Mike Duncan. Since its inception, BRA has brought about many positive initiatives and we’re looking forward to building on them throughout the coming years. Among our goals are to identify ways to help lower the day-to-day cost of doing business and to negotiate as a group what is beneficial to individual stores, thus strengthening our distribution base and helping the industry grow. Most important is the mission of the association to provide specialty retailers the educational tools necessary to remain successful and profitable in the board sport industry. Currently, the association represents over 500 board sport retailers across the country, or approximately 3000 separate retail stores. “It is an honor to serve as BRA Chairman. I am proud to be part of an association that works tirelessly to help specialty retailers like myself. The knowledge and experiences that I have gained from interacting with other retailers in the...