Board-Trac + BRA Partnership Continues

Board-Trac is a marketing and consulting company known for research in the action sports industry and for many years conducted quarterly retail surveys with BRA to provide valuable data for you, our members. Check out a generous portion of a presentation from a Board Trac seminar – Turning Insights Into Change – that predicted consumer trends for 2010-2015 based on US demography, and the corresponding Board-Trac Age Analysis from that same year. Example Statistics:   The goal of the 2013 study is to collect data from our retail community that will provide business and category insights to help shape your business. These insights, which have been driven by input from our members, include show participation trends, categorical trends, performance of crossover categories, and general action sports retail forecasting. The results of the 2013 study will provide a detailed view of the current retail landscape. Board-Trac will aim to identify: • Best-selling categories; now and future • Weakest categories; now and future • Change in business over last year; two years • Hot issues affecting action sports retail • How birthrate will affect action sports retail in the future • Future sales predictions Board Retailers Association members who participate will receive a complimentary top line report of the findings from the study. Detailed findings will be available on Board-Trac’s web site store – www.board-trac.com – in a complete report with a portion of the sales coming back to BRA. In addition to retail and consumer studies Board Trac offers custom and proprietary research along with marketing services including analysis and insights for business application. For more information on the retail study and Board-Trac’s marketing services visit the...

Tradeshows … from the Retail Perspective

As published by our friends at Board-Trac in their monthly newsletter… With another tradeshow season behind us and the start of a key buying season looming ahead of us in three months, many may be asking themselves, what’s the value of a tradeshow in today’s marketplace? From the retail perspective, tradeshows serve as a venue for shop owners and buyers to see new product lines and product demos, place orders and perhaps more important in today’s geographically diverse marketplace, tradeshows are a place to network with manufacturers and fellow retailers. The most successful retailer-supplier relationships require frequent face-to-face communication and the tradeshow is the single best format for this to take place. Having changed, adjusted and updated our business methods over the past two years, we are reminded of the importance of distribution channels; building strong relationships, both professionally and personally; the impact of technological advancements on retail sales; the need for product innovation and the significance of marketing.  Each of these issues is front and center during tradeshows and BRA, along with other industry partners, takes it the next level by providing onsite educational programs including the show seminar series at Surf Expo and ASR as well as the Survival of the Fittest, BRA’s Retail Certification Program.  While product previews, appointments, purchasing and educational programs are obvious benefits of attending industry tradeshows, there is so much more that you won’t want to miss. Take advantage of the resources and programs available to save precious dollars, strengthen your business, increase your retail knowledge and improve inventory management and customer relations. The next time you are at a tradeshow, be...

Q1 Specialty Retail Survey Highlights

Based on forecasts developed in January 2010, at the end of Q1, 31.1% of the specialty retailers that participated in the Board-Trac/BRA Specialty Retail Quarterly Survey exceeded their forecasts; 29.5% were on plan and 39.4% were under forecast.  While this may not sound terrific to some, it is.  Answering the same question asked one year ago, only 14.5% of the retailers had exceeded forecast and 61% were under forecast, a 35.4% positive change. While expected, Q1 2010 sales compared to the previous quarter, Q4 2009 decreased.  This is a cyclical pattern that has been consistent following the holidays.  However, while sales were down, the majority retailers reported that margins were up.  Thirty-eight percent (38%) of the specialty reported an increase in margins from in Q1 over Q4 09; 27.5% reported a decrease in margins.  This is significant in two ways.  Fewer retailers reported a decrease in margin compared to Q4/Q3 09 and it is significant difference from the 46.4% of the specialty retailers that reported a decrease in margins from Q4 08 to Q1 09. There are many product categories for specialty retailers to consider when thinking about products to carry.  According to the survey, retailers continue to see skateboard hardgoods and footwear as two of the most important categories for their business.  They also added surf apparel as a third, important category. To find out more of retailers have to say about product categories, the brands that drive their business, product mix and other relevant issues regarding retailing in action sports, visit...

Q1 Specialty Retail Survey Highlights

Based on forecasts developed in January 2010, at the end of Q1, 31.1% of the specialty retailers that participated in the Board-Trac/BRA Specialty Retail Quarterly Survey exceeded their forecasts; 29.5% were on plan and 39.4% were under forecast.  While this may not sound terrific to some, it is.  Answering the same question asked one year ago, only 14.5% of the retailers had exceeded forecast and 61% were under forecast, a 35.4% positive change. While expected, Q1 2010 sales compared to the previous quarter, Q4 2009 decreased.  This is a cyclical pattern that has been consistent following the holidays.  However, while sales were down, the majority retailers reported that margins were up.  Thirty-eight percent (38%) of the specialty reported an increase in margins from in Q1 over Q4 09; 27.5% reported a decrease in margins.  This is significant in two ways.  Fewer retailers reported a decrease in margin compared to Q4/Q3 09 and it is significant difference from the 46.4% of the specialty retailers that reported a decrease in margins from Q4 08 to Q1 09. There are many product categories for specialty retailers to consider when thinking about products to carry.  According to the survey, retailers continue to see skateboard hardgoods and footwear as two of the most important categories for their business.  They also added surf apparel as a third, important category. To find out more of retailers have to say about product categories, the brands that drive their business, product mix and other relevant issues regarding retailing in action sports, visit...

BRA and Board-Trac Release Q1 2010 Quarterly Survey

The Board Retailers Association (BRA) and Board-Trac have released the Specialty Retailer Survey for the First Quarter of 2010. The survey includes information reported by 239 surf, skate and snowboarding shops from across the country. Details within the report include: sales and margin trends/comparisons, sales drivers, 2010 business outlook, top selling brands listed by company and category, number of brands carried, percentage of square footage for specific categories and other brand oriented information. For retailers that participated in the survey and for BRA Members, the survey report is available at www.boardretailers.org when you log into the Members Only section. For any questions or to order the report, contact Angelo Ponzi at...