SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR SIMA IMAGE AWARDS

The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the SIMA Image Awards, which will honor the best of the surf industry from 2010. In its eighth year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry. “On behalf of the SIMA Board of Directors, I would like to congratulate each SIMA Image Awards nominee on the accomplishment of being recognized by your industry peers for your hard work and innovation,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “Image Awards is the perfect time to reflect on the excellence of our industry, celebrate the success of today and be inspired for the future. We look forward to honoring the nominees as well as the winners in February.” The winners will be announced at the SIMA Image Awards ceremony, which will be held for the first time stateside on Thursday, February 3, 2011, at the House of Blues Anaheim. The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in the following 15 categories. SIMA IMAGE AWARDS NOMINEES OVERALL AWARDS Breakthrough Brand of the Year Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and September 1, 2010. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development...

Rip Curl to Release Mirage Fanning Boardshort Early to Specialty Shops

After scalping his second career ASP World Title, Rip Curl teamed up with Mick Fanning to unveil a limited signature edition of The Ultimate Boardshort on the market- The Mirage Fanning Boardshort. Slated for an early release, only to our Premium Mirage Retail Partners, the Mirage Fanning Boardshort will boast Elastostretch 3 (ES3) Fabric, welded seams, STL Stitchless technology, as well as the other range of features that live up to the street cred the MIRAGE has generated. “We’re really excited to have a limited early release with Mick’s Mirage boardshort,” commented Rip Curl’s Executive Vice President, Rick Petri. “We’ve taken Mick’s signature boardshort pattern and given it a more stealth feel. For the first time, we have the Ultimate boardshort paired with the the Ultimate athlete, 2009 ASP World Champ Mick Fanning.” The Mirage Fanning Boardshort can be found at the following Mirage Premium Retail Dealers: West Coast/Hawaii Barnfields – Haleiwa, HI Beach House – Santa Barbara, CA Hanalei Surf – Hanalei HI Hansen’s – Encinitas, CA HIC – Honolulu, HI South Coast – San Diego, CA Spyder PCH – Hermosa Beach, CA Spyder Pier – Hermosa Beach, CA Surf and Sea – Haleiwa, HI Surf Concepts – Manhattan Beach, CA Surfride – Oceanside, CA + Solana Beach, CA Surfside Sports – Costa Mesa, CA East Coast/Caribbean Atlantic Beach SS – Atlantic Beach, NJ BC Surf & Sport – Fort Lauderdale, Fl Blonde Johns – Gulf shores, AL Brave New World – Point Pleasant Beach, NJ Farias – Ship Bottom, NJ Heritage Surf Shop – Ocean City, NY Heritage Surf Shop – Margate, NJ Heritage Surf Shop –...