Shop Eat Surf Checks in with Andy Tompkins of ASR

By TIFFANY MONTGOMERY I checked in with ASR Group Show Director Andy Tompkins to get an update on the upcoming ASR show. How is ASR September shaping up? We’re excited that the industry is really getting behind the ASR Marketplace event as the best opportunity to influence retail buyers from all over the globe – given the economic conditions that we are all facing, we are thrilled with the show’s size and scope. Do you expect the show to have as many exhibitors and attendees as last September? I’m not sure if much in our world is the same as this time last year. September 2008 was really the beginning of the downturn for many, so candidly we do expect a smaller show. ASR showcased approximately 700 brands in 2008 and for 2009 we expect a little over 500 brands. But these names will be the most influential in action sports across categories. What has been the response to Class@ASR? How many exhibitors will that event have? We expect about 100 brands to exhibit at CLASS @ ASR. It has received a very positive response as a great addition to the ASR platform. We have been able to re-engage brands such as Stussy, Original Penguin, and Howe with the launch while attracting new labels such as Comune and Lira. Retailers that visit ASR will have a much wider selection of products to choose from and the fashion forward element will attract premium boutique retailers to ASR bringing new buying power to the entire Marketplace. How have SIMA and ASR been working together? What are some of the new ideas...

ASR Adjusts Trade Show Dates for 2010

The Action Sports Retailer Trade Expo (ASR) announced it will shift its 2010 dates in an effort to better accommodate exhibitors’ production and selling schedules. The new dates, will be Feb. 3–4 and August 14–16, 2010 and the February and August time frame will permanently replace the January and September shows, said Andy Tompkins, ASR’s group show director. Traditionally the show was held in January and September. In 2009, the show will remain in September with the premiere of Class @ ASR. “The January show has been between the Spring/Summer and early Fall selling seasons,” Tompkins said. By pushing the show back into February, ASR’s first show of the year will become a more Fall-focused show. “That’s important because the Fall season is becoming increasingly important to the action sports market,” Tompkins said. Another change for the February show is a shortened two-day schedule. The move to the new August date is less grounded in what is happening right now in the action sports market and more about positioning the show to better serve the industry in later years, Tompkins said. “There will be an adjustment period, but this is a repositioning for the next 10 years.” ASR’s date changes will not affect the show’s location. It will continue to be held at the San Diego Convention...