SIA REPORTS AUGUST TO OCTOBER SALES INCREASES

SNOW SPORTS BARGAIN HUNTERS DRIVE AUGUST TO OCTOBER SALES INCREASES Snow Sports Market Among the More Resilient During Recession McLean, VA (December 9, 2008) – Snow sports shoppers are willing to spend their money on snow sports equipment, apparel and accessories even when the overall economy is significantly down. August to October snow sports sales of $507 million were up 9% overall bolstered by very strong sales of carryover equipment and gear for juniors. “Snow sports shoppers went out looking for bargains and they were willing to buy when they found them,” said Kelly Davis, Director of Research for SnowSports Industries America (SIA), the not-for-profit industry trade group represents manufacturers and distributors of snow sports products. The market data presented in this report comes from the SIA Retail Audit conducted by the Leisure Trends Group. Each season, Leisure Trends gathers data between August 1 and March 31 from a representative panel of more than 1,200 snow sports retailers who provide sales data directly from their Point of Sale systems. The panel and the method for extrapolating the results out to the entire industry is based on a triennial census of snow sports retailers designed to accurately define the size and structure of the snow sports retail marketplace. August to October 2008 retail sales in the snow sports industry were driven by pre-season clearance sales. Sales of carryover gear accounted for a significant portion of the observed increases in snow sports equipment sales. Sales like the “SkiBonkers” sale in Seattle, which are dominated by leftover inventory from the past season, help consumers find bargains on carryover items. Carryover is officially...

Leisure Trends Group Reports Snowsport Outerwear Sales Off to a Good Start

Early 2008 season sales in ski and snowboard equipment are slow but winter outerwear sales are cutting no slack. According to the retail sales tracking unit of the Leisure Trends Group (August and September), in both snowsport chain and specialty stores, sales in 2008 are ahead of the same period in 2007. But outerwear sales could be better, at least from the distaff side, according to a recently released snow sport apparel study conducted among core alpine skiers and snowboarders by the Leisure Trends Group Consumer Research division. Women are frustrated with their choices in snowsport apparel because they do not feel fashion makers do a good job of combining both styling and function in the same garment. Women want to look good on the slopes but they also want to stay warm, dry and they require performance. Nearly 40% complain that women’s ski and snowboard clothing are made in unappealing colors. The survey covers key trends in the snow sport apparel market from 2001 through 2008, monitors buyer behavior, Internet purchases and provides insights into apparel preferences of both men and women. “What’s in the closet” provides a history of brand purchases over the years and quantifies purchase frequency. A special section focuses on the future of outerwear which highlights the role of electronic integration. Leisure Trends Group has conducted this study for over ten consecutive years. To purchase your copy of the report, please contact Leisure Trends for more information at...