As AGENDA Expands, BRA Looks Forward to January’s Long Beach Show

AGENDA, a leading forum for action sports, surf, streetwear, lifestyle, footwear industries and Board Retailers Association’s west coast trade show partner, shares their 2014 strategic plan for expansion. “Following the momentum of AGENDA’s Summer 2013 show circuit, we recognize the opportunity and potential for growth,” downloads AGENDA’s founder, Aaron Levant. “We’ve laid out our 2014 strategy to provide better customer service, cater to our brand partners, and continue to curate the AGENDA experience.” This includes big plans for its Vegas show, and the BRA-endorsed landmark west coast show in Long Beach. AGENDA Vegas will double in size by its second edition, following the success of the inaugural AGENDA Vegas 2013 show at the Sands Expo. The expansion, due to customer demand, to bring the AGENDA experience to the Vegas landscape will include the addition of the WOODS – surf/lifestyle contemporary neighborhood and AGENDA WMNS segment. Adding an additional day to the two-­‐day schedule, making it a three-­‐day show. “We feel AGENDA has barely scratched the surface of what is possible in the Vegas landscape. There are so many opportunities and an amazing potential to grow in this space,” shares Levant. The January 2014 edition of AGENDA Long Beach’s flagship show will now house over 700+ brands. As the largest and most diverse offering of all three shows, providing a true cross-­‐section representing each genre of California subcultures. AGENDA Long Beach is both a national show with retailers hailing from 49 states (believe it or not, South Dakota couldn’t make it) and globally from 48 countries. Recent data shows 31% of the retailers visit from over 1000+ miles away. Heading...