SANUK FOOTWEAR TO USE FRONT WINDOW BY CLARINOVA TO DRIVE FOOT TRAFFIC TO RETAILERS

LA JOLLA, CA—Sanuk Footwear has found an innovative way to support its retailers by implementing technology that will drive foot traffic to stores that carry Sanuk products. Sanuk will use Front Window software from Clarinova to improve online searches for its products. Front Window technology will ensure that individual retailers are easily found in local web searches, and that these retailers’ current inventory is available online. Front Window software builds search engine optimized websites, called microsites, which are specially designed to improve local search results. These microsites feature the latest product images and promotions for the brand—Sanuk in this case—along with the retail store’s information. With the help of Front Window, Sanuk and its retailers will benefit from a co-branded microsite for stores where Sanuk sells its products. “The goal of these microsites is to guide consumers to local retail stores when they search for Sanuk footwear online but prefer to buy offline,” explains Scott Yankton, President and COO of the start-up Clarinova Inc., and co-founder of surfboardbuilders.com. “These sites tell consumers exactly which Sanuk products can be found at which retail stores, which is a huge benefit for consumers who want to see what’s in the stores so they can go and make a purchase.” “The sites generated with Front Window will also include a map feature so people can easily find retail stores where Sanuk footwear is sold,” continues Yankton. In addition, Clarinova will promote all of the Sanuk microsites through local business directories, social media, email marketing, search engines and blogs to ensure that they are highly visible. According to Yankton, data shows that over 90%...