Leisure Trends Group Releases October Topline Snow Sales Report

Leisure Trends Group (LTG) has released snow sports sales data from August through October 2010. In the report, snow sales appear to be off to the strongest start of the season in over 10 years with nearly $522 million, a 1% increase over last year. On an even more positive note, retailers have indicated that there is far less carry-over products this season than the previous two, meaning far less sales items to drive down revenue. Specialty stores, who are dependent upon product innovations and technological developments will benefit from a lean industry going further into the snow season. The weather seems to be cooperating as well, indicating that the retail sector, long over-due for a productive sales season on the snow side, may just get their holiday wish. To read more about LTG’s report, please visit...

Leisure Trends Group August 2010 Topline Retail Sales Tracking Reports Show Positive Results

Leisure Trends Group (LTG) recently released their TOPLINE RETAIL MARKET OVERVIEW for August 2010, which showed that specialty retailers in the outdoor market are seeing positive gains with an overall average retail sales margin of 41%, the highest in three years. While unit sales were flat, the steady average margin shows that retailers were giving out fewer discounts leading to a 4% increase in average retail prices. Retailers in the outdoor market, like the action sports market, are still keeping inventories fairly lean, carrying 7% fewer inventory units than August 2009.  Overall, monthly turn increased 12%. Lets hope that we see improvements like this paralleled in the action sports specialty market. For more information, please visit...

Leisure Trends Group Reports March 2010 Snow Sports Retail Sales Up 13% over Same Month Last Year

Boulder, CO (April 26, 2010) – SIA Snow Sports RetailTRAK™ March 2010 – Retail Sales Preliminary SIA Snow Sport RetailTRAK™ data report that all snow sport retail sales increased 13% over March 2009, pushing the entire 2009/2010 season up 4% over 2008/2009. In March, nearly every major category in all three retail channels had double digit gains. Total online snow sport sales leapt 18% with chains growing 13% for the month. Regionally, persistent frigid temps pushed March Southern specialty store sales up 22% while returning snow helped Western specialty sales increase 16%. As a whole, specialty store sales increased 11% in March and 4% for the season. More significantly, specialty retailers cleaned out the back rooms and regained much of their profitability. At the end of March, retailers had 15% fewer equipment and 18% fewer apparel inventory units still on-hand. Smaller inventories meant that March carryover or clearance dollar sales plunged 29%, retail prices bounced up 10% and retail margins surged a profit boosting 14%. Helmets, one of this season’s hottest categories, finished the season with a record 1.2 million units sold, a 23% increase. For FREE 2010 access to Topline Retail Sales data or to learn more about LTG, please visit...

Leisure Trends Group Reports Snowsports Sales Dipping

http://www.leisuretrends.com/ShowArticle.aspx?ID=535&EID=151&sid=RZ481PRXUAVRZEPQYADIRUE&j=22966124&e=roy@boardretailers.org&l=1704916_HTML&u=261994788&mid=22272&jb=0 Snowsports sales dropped 4.6% in January.Internet sales in the industry were down 6.2%.Specialty ski & snowboard shops fared the best, off only 4.1%. The article goes on to say that one reason for the decline was the lean inventory retailers had left after holiday and post-holiday...

Retailers see turn-around in December

As reported by Leisure Trends Group: November was hot and dry across the United States and the outdoor industry paid. Overall snowsport sales fell 9.9% in dollars while outdoor stores had an up-tic of 1.5%. Chain stores provided a lift for outdoor gaining 15% and increasing 1% in snowsports comparing November 09 to 08. The Internet was up 13% in outdoor and 11% in snow while specialty was hit the hardest in both snow (down 18.8%) and outdoor (down 9%). The percentages are preliminary and may change. October’s frost and snow which fed early-season optimism changed radically when Indian Summer spread across the continent. In addition to the weather, retailers did not know which way to turn to find inventory. Many told us that they had reduced their OTBs by 20% and that the 2009/10 season was one where they might lose a few sales, but they were hoping to protect their margins. They scrambled for fresh inventory in October, but that ended abruptly in November. December, retailers say, has returned to normal and most expect a better than last year holiday season. Long term weather forecasts predict heavy snow and winter weather for the month of December. Last November, the Midwest had snow on the ground, this November it was in the 70s. That difference drove Midwest sales down a full 32% from November 2008. Sales in the Northeast declined 22% and the South fell 20%. Positively, a few early snows in the Rockies and Northwest kept both snow and outdoor specialty retail sales nearly even with last year. But, resort shops across the nation experienced slow sales...