ASR Partnering with Class Trade Show in September

In a new licensing deal between Action Sports Retailer (ASR) and Class trade show, the two have come together to create a new type of show debuting September 10-12 in San Diego called Class @ ASR. Class was started by Jason Bates, who’s known in LA fashion circles for his excellent showroom of brands at the Cooper building and his entrepreneurial spirit for creating a trade show just for Los Angeles called Class. Class attracts brands such as WESC, Modern Amusement, Evisu, Timberland, Penguin, and a variety of core upper street fashion brands, including some eco-brands and denim. Class @ ASR will feature a juried selection of 100 emerging and core brands including, Alphanumeric, Cpt, Design by Humans, Fiberops, Howe, Insight, Lucre Eyewear, Modern Amusement, Original Penguin, O’Quinn, Smooth Co., True Love False Idols, and WeSC. The new event’s independent setting focuses on design and experience during the trade show, versus mass-market appeal. “The partnership between ASR and CLASS Events creates a totally new business tool that is more than the sum of our parts,” says Andy Tompkins, ASR Group Show Director. “ASR exhibitors will benefit from an influx of boutique retail buyers that CLASS Events attracts and action sport buyers looking for new labels can bring in more variety from one stop.” The show is hoping to attract a different segment of buyer to ASR, along with retailers that previously have supported CLASS by providing a crossover opportunity for surf, skate and street designers to interact directly with premium, upscale fashion and resort boutiques. “This is an exciting time as this takes the strengths from both CLASS Events...