Five Things to do at S.L.A.T.E at MAGIC

Five Things to do at S.L.A.T.E at MAGIC Aside from S.L.A.T.E. serving as MAGIC’s order-writing home for all things action sports at the show, several bonus features will amp up the energy in February 2012 with a broad selection of new and returning boardsport brands and adrenaline-fueled onsite events, seminars, concerts, competitions and a new blogger lounge curated by lifestyle and fashion journalists, Marcus Troy. 1. Kick it off with Lauryn Hill Kicking off the opening night of S.L.A.T.E. on Monday, February 13, is a special concert from Ms. Lauryn Hill, performing music from “The Miseducation of Lauryn Hill.” The event, held at the House of Blues (Mandalay Bay) and in conjunction with Rock The Bells is by invitation only for S.L.A.T.E exhibitors and retailers. Additional tickets are available for sale through Ticketmaster. 2. Blog with the best of them Curated by lifestyle and fashion journalist Marcus Troy, S.L.A.T.E. will feature a new blogger lounge, where the hottest streetwear bloggers from around the world will showcase their sites and post live from the show floor. A host of editors from Highsnobiety.com, Antennamag.com, Nicekicks.com, Freshnessmag.com, KarmaloopTV.com and other sites hand selected by Marcus Troy will be on hand to meet with show attendees. 3. Check out two skate contests SUPERHEAT will present a Mini-Ramp event in the center of the show floor named “ACES HIGH MINI RAMP JAM PRESENTED BY SUPERHEAT.” Ryan Clements from Skate Park of Tampa will commentate the Jam. Riders scheduled to attend include Mike Vallely, Ben Hatchell, John Rattray, Chad Bartie, Kyle Berard, Anthony Schultz, David Loy, and more. Monday, Feb 13 and Tuesday Feb 14...

Five Things to do at S.L.A.T.E at MAGIC

Five Things to do at S.L.A.T.E at MAGIC Aside from S.L.A.T.E. serving as MAGIC’s order-writing home for all things action sports at the show, several bonus features will amp up the energy in February 2012 with a broad selection of new and returning boardsport brands and adrenaline-fueled onsite events, seminars, concerts, competitions and a new blogger lounge curated by lifestyle and fashion journalists, Marcus Troy. 1. Kick it off with Lauryn Hill Kicking off the opening night of S.L.A.T.E. on Monday, February 13, is a special concert from Ms. Lauryn Hill, performing music from “The Miseducation of Lauryn Hill.” The event, held at the House of Blues (Mandalay Bay) and in conjunction with Rock The Bells is by invitation only for S.L.A.T.E exhibitors and retailers. Additional tickets are available for sale through Ticketmaster. 2. Blog with the best of them Curated by lifestyle and fashion journalist Marcus Troy, S.L.A.T.E. will feature a new blogger lounge, where the hottest streetwear bloggers from around the world will showcase their sites and post live from the show floor. A host of editors from Highsnobiety.com, Antennamag.com, Nicekicks.com, Freshnessmag.com, KarmaloopTV.com and other sites hand selected by Marcus Troy will be on hand to meet with show attendees. 3. Check out two skate contests SUPERHEAT will present a Mini-Ramp event in the center of the show floor named “ACES HIGH MINI RAMP JAM PRESENTED BY SUPERHEAT.” Ryan Clements from Skate Park of Tampa will commentate the Jam. Riders scheduled to attend include Mike Vallely, Ben Hatchell, John Rattray, Chad Bartie, Kyle Berard, Anthony Schultz, David Loy, and more. Monday, Feb 13 and Tuesday Feb 14...

MAGIC has been great for BRA

We had a great first couple of days at MAGIC! As Day Three begins, I see a lot of people trudging along aimlessly with coffee, in sunglasses, on the floor. Last night included several different sponsored parties for the 40,000+ retailers in attendance here, including the S.L.A.T.E party at Haze at Aria. Good times always abound – this is Vegas after all! We started off on Monday with a ton of our members and surf and skate manufacturers checking in at our booth in S.L.A.T.E., which was outfitted with blown-up shots of our members’ shops and decked out with assorted denim-covered cubes for lounging– Sweetwater and ZJs to name two of them. Retailers and manufacturers alike are abuzz with talks of change, and new direction. Also the news of uprising in Lybia, of course the earthquake that rocked the entire east coast from North Carolina to Ohio, and Hurricane Irene who is set to hit the east coast, hopefully not before the Coastal Edge East Coast Surfing Championships presented by Vans and a week too early to send a 15-foot swell to Long Beach, NY for the Quiksilver Pro. We all like a nice south swell but we hope everyone is safe this week! We co-hosted our first-ever BRA seminar at MAGIC on Monday at 1pm. Co-Chairman Duke Edukas lead a discussion with Primitive’s Jay Partow and Chuck Morrow of Ambush. How to Shop MAGIC was the subject, and I also was asked to speak about some of the benefits of BRA. The overwhelming sentiment by those in attendance? The networking and camaraderie, and the potentially business-altering ideas and...