SurfAid International and Killer Dana Forge Philanthropic Partnership

Alliance to Help Increase Awareness of SurfAid’s Humanitarian Mission SurfAid International, a non-profit humanitarian organization, and action sports superstore Killer Dana, LLC, have created a philanthropic alliance to increase awareness of SurfAid’s mission to improve the health, wellbeing and self-reliance of people living in isolated regions that are connected to us through surfing. The organization’s main focus is developing long-term, sustainable community health through the prevention of treatable disease via widespread education efforts to promote behavior change. SurfAid works in the Mentawai Islands, located 90 miles off Indonesia’s West Sumatran coast, and Nias Island, 80 miles off the North Sumatran coast. The infant mortality rate (children under five) in the Mentawai Islands is 93 per 1,000 live births – nearly one in 10. In Nias, the rate is 66 deaths per 1,000 births. In industrialized countries, on average there are six deaths for every 1,000 live births. SurfAid’s strategic alliance with Killer Dana will help spread the word to its core audience – the action sports community – about its mission to ease human suffering through community-based health programs. In an effort to reduce child mortality and prevent the spread of treatable diseases like malnutrition, infectious diarrhea and malaria, SurfAid offers community education on nutrition, hygiene, healthier sanitation practices, and use of specially treated mosquito nets. It also works to facilitate access to clean water and empower communities to build and manage sustainable water supplies. A socially responsible retailer, Killer Dana continues to focus on cause-based marketing efforts such as its partnership with SurfAid to make the world a better place by supporting a significant cause. Killer Dana will...

Retailers will Increase Use of Online Vehicles to Promote Black Friday

Retailers use Web to drive in-store traffic on retail holidays like Black Friday reports NRF. Black Friday is the day after Thanksgiving and the Friday before Cyber Monday, which is the Monday following Thanksgiving. According to a recent survey, 39.1% of retailers will increase their use of online vehicles to promote Black Friday which makes sense because one in seven Black Friday shoppers determines where to shop based on their web...

Company Stores versus Independent Retailers

Roy Turner at Surf Expo turned me onto this interesting read about company or manufacturer stores versus independently owned specialty shops. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2363 Basically the article states that both company stores and independents can co-exist in the market place and that company stores typically charge more for their goods then they retail in a specialty shop, therefore giving the independent the competitive advantage. I guess the idea is that company stores naturally price themselves out of the market (which makes no sense as a business model). There is also some discussion around whether independent shops benefit from location when a nearby company store spends mucho dollars on marketing. The article is pro co-existence of company and independent stores. No matter your opinion, it is an interesting read...

BRA Retailer Survivor Series Returns

Retailer Survivor Series Tools for Succeeding in Today’s Economy BRA Retail Certification Program The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show: Surf Expo – January 13, 2010 Course I – Marketing & Brand Management Includes community centric retailing, customer service strategies, media management, special events and advertising. Course II – Store Design & Operations Includes visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations. To register, please visit http://www.boardretailers.org/LinkClick.aspx?fileticket=zd5%2bGSaIOXg%3d&tabid=137 ASR – February 2, 2010 Course I – Merchandising Includes analytical trends, pricing and promotion, OTB, inventory budgeting and control, cash flow structuring and private label production. Course II – Digital Retailing Includes online retailing, driving web traffic, web analytics, social marketing and targeting the youth market. To register, please visit http://www.boardretailers.org/LinkClick.aspx?fileticket=d0NI%2flGb2hY%3d&tabid=137 The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer...