McKevlin’s Surf Shop Celebrates 45th Anniversary

I’m a little late in sending out a congratulations to Tim McKevlin and the crew at McKevlin’s Surf Shop in Folly Beach who celebrated their 45th Anniversary earlier this year. What a great success story. I read in their monthly newsletter that they are giving away free anniversary tshirts with the purchase of a surfboard. Hurry in while supplies...

McKevlin’s Surf Shop Issues Plea to Alert Store of Surf Brands Seen at the Mall

Tim McKevlin of McKevlin’s Surf Shop wrote an interesting article for his monthly newsletter in which he asked his customers to alert him when they see big brands like Volcom, Quiksilver and Rusty, in the mall or at big box retailers. The article included two photos of new Billabong shipments at his local Costco store. The purpose of the plea? Tim explains in the newsletter article how brands that he carries in the store are over-distributed. When Tim has spoken to the brands about the problem, they claim ignorance. In order to better police distribution, Tim has enlisted the help of his customer base.  Tim also uses the problem of over-distribution as a justification for stocking new, upcoming brands in the store. While all of us in the industry have heard the debates surrounding distribution, this is the first case I have seen where a retailer has enlisted the help of customers to help monitor the...