Tradeshows … from the Retail Perspective

As published by our friends at Board-Trac in their monthly newsletter… With another tradeshow season behind us and the start of a key buying season looming ahead of us in three months, many may be asking themselves, what’s the value of a tradeshow in today’s marketplace? From the retail perspective, tradeshows serve as a venue for shop owners and buyers to see new product lines and product demos, place orders and perhaps more important in today’s geographically diverse marketplace, tradeshows are a place to network with manufacturers and fellow retailers. The most successful retailer-supplier relationships require frequent face-to-face communication and the tradeshow is the single best format for this to take place. Having changed, adjusted and updated our business methods over the past two years, we are reminded of the importance of distribution channels; building strong relationships, both professionally and personally; the impact of technological advancements on retail sales; the need for product innovation and the significance of marketing.  Each of these issues is front and center during tradeshows and BRA, along with other industry partners, takes it the next level by providing onsite educational programs including the show seminar series at Surf Expo and ASR as well as the Survival of the Fittest, BRA’s Retail Certification Program.  While product previews, appointments, purchasing and educational programs are obvious benefits of attending industry tradeshows, there is so much more that you won’t want to miss. Take advantage of the resources and programs available to save precious dollars, strengthen your business, increase your retail knowledge and improve inventory management and customer relations. The next time you are at a tradeshow, be...

Retail Registration is Open for the BRA and SIMA Surf Summit

Surf Summit 13 is a Must Attend Event for Specialty Board Sport Retailers Registration for Surf Summit, May 12 – 15th, Now Open! The Board Retailers Association (BRA) and the Surf Industry Manufacturers Association (SIMA) have come together to present Surf Summit 13, to be held May 12-15, 2010 in Los Cabos, Mexico. Retailers and manufacturers will be reunited at this industry-wide leadership conference focused on education and networking opportunities. Each year, Surf Summit attendees address important issues facing the surf industry, share ideas and help shape the future of the specialty retail marketplace. The format for Surf Summit 13 will be similar to years past with surf sessions in the morning, educational seminars in the afternoon, and attendee dinners and events at night where retailers from across the country will have the unique opportunity to personally spend time with manufacturing executives. “With all the excitement surrounding the reunion of retailers and manufacturers coming back together for Surf Summit 13, the top-notch educational agenda and the unique opportunity to mix and mingle with top industry executives, every board sport retailer should plan on registering for Surf Summit this year,” said Melissa Clary, BRA Executive Director. “It is the single most important industry event of 2010 in regards to your business and livelihood. BRA has worked hard to keep the cost of retail attendance as affordable as possible with BRA members receiving a special retailer registration rate. Shop owners should take advantage of this unique event to build friendships and relationships that will benefit your business for years to come.” Confirmed Surf Summit 13 speakers include Blake Mycoskie, founder of...

ActionWatch Industry Reports for Q3 Posted

ActionWatch has released their Q3 Industry Report utilizing information gathered from hundreds of specialty board sport retailers across the country. If you want a benchmark report to gauge your retail shop against others in the industry or if you are a manufacturer looking for sell-through product information, you want to see the Q3 ActionWatch Report. The Same-Store Year-over-Year Report is also available. You must be a member of the Board Retailers Association or a participating retailer to access this valuable information for free. For additional information contact Melissa Clary at...

Board Retailers Association and 3point5 Launch Online Training

FOR IMMEDIATE RELEASE Contact: Melissa Clary Board Retailers Association (BRA) 910.509.0109 x. 1005 melissa@boardretailers.com www.boardretailers.org Board Retailers Association and 3point5 Launch Online Training SALT LAKE CITY, UT and WRIGHTSVILLE BEACH, NC (April 25, 2008) – Online retail trainer 3point5.com and the Board Retailers Association (BRA) today announced a partnership to build and promote Web-based training for the board sport industry. 3point5.com is a leading provider of Web-based retail training. The company tests brand, technology and product knowledge using interactive “Edu-Games”, which retail salespeople must pass to earn access to deep discounts on the products they sell. “BRA, which represents independent snowboard, skateboard, surfboard and wakeboard retailers, had been looking for a partner to help deliver on its longstanding training initiative,” said Melissa Clary, BRA Executive Director. “The collaboration with 3point5.com will ensure that all board sport retailers – including BRA members – get free access to training developed under the new initiative,” she said. “The future of retail sales training is online, and this agreement points us in that crucial direction,” Clary added. “We’re excited to be working with a proven leader in Web-based retail training.” Under the agreement, 3point5.com will: • Offer free sponsorship benefits on all BRA-created courses on 3point5.com, including logo placements and BRA contact information. • Deliver marketing capabilities to BRA, including the ability to conduct polls, surveys, offers and events and administrative functions that will include reporting and editing capabilities. • Offer BRA retail members a free three-month trial upgrade to 3point5.com subscription-based services and free hosting on one BRA-created course for a month. In exchange, BRA agrees to endorse 3point5.com within the board...

BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC

FOR IMMEDIATE RELEASE Contact: Melissa Clary Board Retailers Association (BRA) 910.509.0109 x. 1005 melissa@boardretailers.com www.boardretailers.org BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC THE GOAL OF COLLABORATIVE EFFORT IS TO IMPROVE COLLECTION AND ANALYSIS OF BOARD SPORT RETAIL DATA WRIGHTSVILLE BEACH, NC, APRIL 24, 2008 —The Board Retailers Association (BRA), a non-profit representing almost 500 specialty board sport retailers in the surf, skate, snow and wake industry, has partnered with Board-Trac, a market research firm, to conduct quarterly brand specific, retail-focused surveys. “As the preeminent association representing specialty board sport retailers, we are honored to be working with BRA. Retail survey data is the best indicator of the status and health of the board sport industry and we look forward to providing both retailers and manufacturers with this valuable information on a quarterly basis,” said Angelo Ponzi, Board-Trac. The Retail Quarterly Survey is online and all specialty board sport retailers are encouraged to take part. Participating retailers receive survey results at no cost. Participation is voluntary and 100% confidential. The survey is geographically diverse, representing a range of products proportional to BRA’s membership. The survey is brand specific and focuses on four aspects of the board sport industry: surf, skate, snow and wake. Survey results are critical to understanding where the board sport retail industry is and where it is headed. “BRA has been conducting quarterly surveys for a couple of years to help retailers gear up for the buying cycle, but by partnering with Board-Trac we hope to improve upon the collection methods and resulting analysis,” said Melissa Clary, BRA Executive Director. For more information or to obtain a copy...