Jake Burton Interview In Transworld Business Regarding “Support Local Snowboarding”

Check out the follow-up article and interview with Jake Burton on Burton’s Support Local Snowboarding campaign – http://business.transworld.net/52495/features/jake-burton-re-focuses-on-core-detailers/?cmpid=daily1130 In the article, Jake addresses his new-found support of specialty, core snowboarding shops and product distribution plans moving forward. He also highlights a recent effort to send out 115,000 product catalogs direct to consumers with the name of their local shop printed on the cover, trying to make the connection between the consumer and shop. Burton has also ramped up merchandising in specialty shops with unique displays and window fixtures. Finally, Burton is hosting a shop staff contest for tons of cool prizes and a grand prize for 16 to visit Burton’s new Jackson Hole Stash this February. This in addition to ramped up clinic efforts for specialty shop staff including super clinic events in the fall. Burton has also announced a 30-stop tour to take place at 30 specialty shops and Jake himself has announced plans to visit 100 retail shops in 100 days over the course of 2011. He addresses concerns expressed by many retailers in the past that his recent efforts are just lip service to hundreds of burnt bridges with local retailers, confirming that the new philosophy is...

Spyder Launches New Retail Merchandising and Ordering Platform Technology

As posted on Malakye at http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=4&ID=3389 For 30 years, Spyder has been renowned for integrating highly technical and fashionable ski gear. Spyder and the athletes that use the gear embody a true passion for performance and functionality. In conjunction with Seattle-based firm BKWLD, Spyder is now applying that same passion to push the limits of their B2B efforts. Named Elastic and branded SPYN by the team at Spyder, this merchandising and ordering platform is designed to simplify and enhance the sales rep/retailer relationship, while offering an opportunity for the Spyder brand to build a differentiating brand presence within the B2B realm. Ultimately, this platform allows Spyder and their retailers a more efficient and environmentally responsible way to place and manage orders, digitally merchandise product groups and color stories, and run detailed reports, all while creating time efficiencies and maximizing sales. Retailers can peruse SPYN at anytime and anywhere they have access to their computer. Spyder recently challenged BKWLD to develop the technology for online use and for the ubiquitous iPads. Among numerous capabilities, the platform operates offline and online, and is optimized for Windows, Mac, and mobile devices. Spyder is the first and only brand using the iPad capacity. “It has been a thrill for us to work with such a progressive brand,” stated Josh Reddin, vice president of BKWLD/Elastic. “It is our mission to work with a handful of category leaders that allow us to provide them the most complete and brand defining tool on the market.” Spyder is equally as enthusiastic to launch an innovative new resource to its retailers. “By working together, Spyder and BKWLD have...

New PacSun CEO Gives Interesting Interview to CA Apparel News

New PacSun CEO Gary H. Schoenfeld gave some interesting updates in his recent interview with CA Apparel News. First, I didn’t personally realize that PacSun is struggling as much as the article depicts…that is until I read that the mall-chain store hasn’t reported an increase in its sales since the third quarter of its 2007 fiscal year. Schoenfeld attributed this loss to the fact that PacSun had lost its way over the past five years. PacSun is implementing some changes. First, they are changing their merchandising methodology and giving individual stores more control over product. This way, each store can focus on brands popular in their specific area. PacSun will also carry shoes. By Spring, 300 stores will offer young men’s footwear, and 200 stores will offer juniors footwear. Pacific Sunwear also will offer more of the brands that made it a destination for surf and skate styles. Schoenfeld pledged to find a better mix for its private-label products and branded products, and specifically mentioned Irvine, Calif.–based Billabong specifically. To see the full interview, visit...

BRA Retailer Survivor Series Returns

Retailer Survivor Series Tools for Succeeding in Today’s Economy BRA Retail Certification Program The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show: Surf Expo – January 13, 2010 Course I – Marketing & Brand Management Includes community centric retailing, customer service strategies, media management, special events and advertising. Course II – Store Design & Operations Includes visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations. To register, please visit http://www.boardretailers.org/LinkClick.aspx?fileticket=zd5%2bGSaIOXg%3d&tabid=137 ASR – February 2, 2010 Course I – Merchandising Includes analytical trends, pricing and promotion, OTB, inventory budgeting and control, cash flow structuring and private label production. Course II – Digital Retailing Includes online retailing, driving web traffic, web analytics, social marketing and targeting the youth market. To register, please visit http://www.boardretailers.org/LinkClick.aspx?fileticket=d0NI%2flGb2hY%3d&tabid=137 The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer...

BRA Retail Summit VI – Schedule of Seminars Released

BRA Retail Summit VI Schedule April 22 – 24, 2009 Hilton Waterfront Beach Resort, Huntington Beach Wednesday, April 22, 2009 10:00 AM Welcome and Introduction Todd Roberts, BRA Chairman and Co-owner ZJ Boarding House Mike Duncan, BRA President 10:30 AM Keynote Address: “Winning in Tough Times and Passion for the Surf Industry” Tommy Knapp 11:30 AM ActionWatch 2008 Full Report: 2008-2009 Trending** Cary Allington, ActionWatch 12:00 PM Lunch 1:00 PM State of the Skate Industry Glenn Brumage, Tum Yeto and IASC Board Member 1:30 PM Skate Panel on Pricing and Discounting 2:15 PM SkateTech Seminar Paul Schmitt, CreateAskate 4:00 PM Beach Demo and Welcome Reception Dinner and Cocktail Party Thursday, April 23, 2009 10:00 AM Credit and Risk Management Seminar Wells Fargo* 11:00 AM Leadership training, Executive Coaching and Customer Service Consultation Dina Cipollaro, Fundamental Training Solutions 11:45 AM Tradeshow Update Andy Tompkins, ASR Steven Fisher, Surf Expo 12:15 PM Lunch 1:15 PM The Value of Your Customer: Consumer Research Angelo Ponzi, Board-Trac 1:45 PM State of the Surf Industry Dick Baker, SIMA Chairman Emeritus* 2:15 PM Surf Manufacturers Panel 3:30 PM Retail Shop Tour Friday, April 24, 2009 10:00 AM Getting Product Sold: Merchandising and Visual Presentation Charlie Cotton, Path to the Rack Consultant 11:00 AM The Tools of the Internet Mike Duncan, Sage Island Marketing 11:45 AM Customer Service and Employee Training Matt Ford, 3point5.com 12:00 PM Lunch 1:00 PM SurfAid International Update Javier Guerrer 1:15 PM Specialty Retail Survey Results Angelo Ponzi, Board-Trac 2:00 PM Action Sports Environmental Coalition Panel: Green Room Roll Out 6:00 PM Newport Beach Action Sports Film Festival Movie Premiere and Party...