Real Time Scoring for Skate Events

Action Sports’ Next Great Leap Forward: Instant Real Time Scoring MTV Star and Skate Icon Rob Dyrdek and Partners Create: ISX – Instant Scoring eXperience™ Los Angeles, CA – A street skate icon, action sports pioneer and a cutting-edge technology company have come together to create ISX – Instant Scoring eXperience™. This revolutionary new scoring system has the potential to greatly enhance the competitive excitement for both television and live audiences, ensuring live, real-time results for street skating and all action sports. ISX uses a dial technology developed for live, real-time feedback, combined with a proprietary software and graphic interface. “ISX is a live, instantaneous, trick-by-trick, run-by-run scoring system, right down to the potential for a buzzer beating finale,” says ISX partner, television star and street skater Rob Dyrdek. “Now, like when Kobe Bryant hits a three pointer at the buzzer, skaters, as well as all action sports athletes, will experience the emotional connection between their competitive achievement and the drama of the moment with the emotional experience of fans watching live or on TV,” Dyrdek added. The world-renowned street skater will exclusively use ISX for skating as a cornerstone of his upcoming professional Street League, as well as using it as part of his new MTV Show “Rob Dyrdek’s Fantasy Factory,” which premieres on MTV on Feb. 8, 2009, at 8 pm EST. Dyrdek’s partners include Paul Taublieb, CEO and Founder of Media X International, Inc. (MXi), a pioneer in action sports live events and television production, as well as the originator of the ISX concept. The other partner is MSInteractive, a world-leading technology and research company and...