TOWN & COUNTRY WINS HAWAII LEG OF OAKLEY SURF SHOP CHALLENGE

From the outset of the Oakley Surf Shop Challenge, the eights teams from around the islands converged at Kewalo basin to do battle in the most unusual of formats. If you’re not up to snuff on the Surf Shop Challenge commandments and regulations, the rules governing the event state that each team consist of four members, one of which be a whammy surfer—typically the team’s best surfer—that can claim his best wave with a two-fisted hand pump straight to the heavens and effectively double his score. With each team consisting of up to two team surfers and two shop employees and hour-long heats, the event feels much more like a backyard barbecue than your run-of-the-mill surf comp. And if you asked the surfers in the event, they would tell you that that’s exactly the way it should be. “I’m just here to have fun. This aint no ’QS contest or anything, it’s just a really fun event to be a part of,” said CJ Kanuha, team surfer for the Big Island’s Pacific Vibrations. Kanuha nailed the vibe at the event right on the head. As opposed to other Surf Shop Challenge events in other parts of the country that consist of a touch of bad mouthing and mild bouts of debauchery, the event in Hawaii has a much more laidback feel to it with a number of contestants even napping between heats. But when the heat started and the jerseys were donned, the surfers in the event were there to win. Standing out once again was two-time event champ Town and Country, who is becoming a bit of a...

Update on Oakley Surf Shop Challenge

Congratulations to Heritage Surf Shop on winning the first event of the Oakley Surf Shop Challenge fueled by Muscle Milk. Heritage beat out Barooo, Ocean Hut and Coastal Edge who all showed up at Casino Pier in Seaside Heights, New Jersey for a chance at the title of best surf shop team in the US. The Southwest Regional Qualifier is next on Friday, June 5th at 54th Street in Newport Beach, California. About Surf Shop Challenge: Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with five qualifying regional events around the country, culminating in a national championship at the famed Huntington Beach Pier in sunny Southern California. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge fueled by Muscle Milk is still about giving back to the shops, the true backbone of the industry. Each year the competition level rises, the stakes become greater and the prizes become bigger. Regional winners this year will not only earn an expense-paid trip to the national championship for the opportunity to win the $10,000 grand prize, but each will also receive a full page shop profile in SURFER Magazine, a Muscle Milk fridge and supply of Muscle Milk, a set of 59 custom New Era hats designed by the winning shops, VIP treatment at the 2009 SURFER Poll and Video Awards, and product from all sponsors. Additionally, FCS has created the award for Functional...