SurfAid International and Killer Dana Forge Philanthropic Partnership

Alliance to Help Increase Awareness of SurfAid’s Humanitarian Mission SurfAid International, a non-profit humanitarian organization, and action sports superstore Killer Dana, LLC, have created a philanthropic alliance to increase awareness of SurfAid’s mission to improve the health, wellbeing and self-reliance of people living in isolated regions that are connected to us through surfing. The organization’s main focus is developing long-term, sustainable community health through the prevention of treatable disease via widespread education efforts to promote behavior change. SurfAid works in the Mentawai Islands, located 90 miles off Indonesia’s West Sumatran coast, and Nias Island, 80 miles off the North Sumatran coast. The infant mortality rate (children under five) in the Mentawai Islands is 93 per 1,000 live births – nearly one in 10. In Nias, the rate is 66 deaths per 1,000 births. In industrialized countries, on average there are six deaths for every 1,000 live births. SurfAid’s strategic alliance with Killer Dana will help spread the word to its core audience – the action sports community – about its mission to ease human suffering through community-based health programs. In an effort to reduce child mortality and prevent the spread of treatable diseases like malnutrition, infectious diarrhea and malaria, SurfAid offers community education on nutrition, hygiene, healthier sanitation practices, and use of specially treated mosquito nets. It also works to facilitate access to clean water and empower communities to build and manage sustainable water supplies. A socially responsible retailer, Killer Dana continues to focus on cause-based marketing efforts such as its partnership with SurfAid to make the world a better place by supporting a significant cause. Killer Dana will...

BOARD RETAILERS ASSOCIATION CELEBRATES FIVE YEAR ANNIVERSARY

East and West Coast retailers formed the Board Retailers Association (BRA), a non-profit representing over 500 specialty board sport retailers, in February 2003 in an effort to consolidate our voices, experiences and visions into a cohesive organization. Five years later and under the direction of BRA’s Chairman and Board of Directors, the association now serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. “As someone who was there in the beginning, it is hard to believe that five years ago a dozen retailers on a trip to Sonoma came together with a vision of forming an independent association for specialty retailers. That vision has become a reality” said BRA President Mike Duncan. Since its inception, BRA has brought about many positive initiatives and we’re looking forward to building on them throughout the coming years. Among our goals are to identify ways to help lower the day-to-day cost of doing business and to negotiate as a group what is beneficial to individual stores, thus strengthening our distribution base and helping the industry grow. Most important is the mission of the association to provide specialty retailers the educational tools necessary to remain successful and profitable in the board sport industry. Currently, the association represents over 500 board sport retailers across the country, or approximately 3000 separate retail stores. “It is an honor to serve as BRA Chairman. I am proud to be part of an association that works tirelessly to help specialty retailers like myself. The knowledge and experiences that I have gained from interacting with other retailers in the...