Leisure Trends Group Release Black Friday Report

According to Leisure Trends Group, who conducted an online survey this week of outdoor, snow, paddle, running, scuba and cycling retailers, 40% of retailers reported increased sales compared to 2008, 36% indicated sales were flat and 24% reported that sales were down for Black Friday. The survey also asked about retail feelings regarding the full holiday selling season, with 54% believing this holiday season would beat 2008, 33% believe sales will stay the same and 15% are pessimistic about 2009. Outdoor retailers are the most optimistic with 91% expecting that sales will be up this holiday compared to cycling and running retailers where 60% believe sales will increase and ski/snowboard retailers where most (52%) believe sales will be the same and 27% believe sales will increase. Traffic: Looking at in-store traffic within sport and sport specialty channels, most retailers’ expectations were reached or exceeded on Black Friday weekend. • 37% of retailers report better than expected traffic • 48% report traffic was as expected • 15% indicate traffic was lighter than...

Retailers will Increase Use of Online Vehicles to Promote Black Friday

Retailers use Web to drive in-store traffic on retail holidays like Black Friday reports NRF. Black Friday is the day after Thanksgiving and the Friday before Cyber Monday, which is the Monday following Thanksgiving. According to a recent survey, 39.1% of retailers will increase their use of online vehicles to promote Black Friday which makes sense because one in seven Black Friday shoppers determines where to shop based on their web...

Leisure Trends Group Reports Snowsport Outerwear Sales Off to a Good Start

Early 2008 season sales in ski and snowboard equipment are slow but winter outerwear sales are cutting no slack. According to the retail sales tracking unit of the Leisure Trends Group (August and September), in both snowsport chain and specialty stores, sales in 2008 are ahead of the same period in 2007. But outerwear sales could be better, at least from the distaff side, according to a recently released snow sport apparel study conducted among core alpine skiers and snowboarders by the Leisure Trends Group Consumer Research division. Women are frustrated with their choices in snowsport apparel because they do not feel fashion makers do a good job of combining both styling and function in the same garment. Women want to look good on the slopes but they also want to stay warm, dry and they require performance. Nearly 40% complain that women’s ski and snowboard clothing are made in unappealing colors. The survey covers key trends in the snow sport apparel market from 2001 through 2008, monitors buyer behavior, Internet purchases and provides insights into apparel preferences of both men and women. “What’s in the closet” provides a history of brand purchases over the years and quantifies purchase frequency. A special section focuses on the future of outerwear which highlights the role of electronic integration. Leisure Trends Group has conducted this study for over ten consecutive years. To purchase your copy of the report, please contact Leisure Trends for more information at...

BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC

FOR IMMEDIATE RELEASE Contact: Melissa Clary Board Retailers Association (BRA) 910.509.0109 x. 1005 melissa@boardretailers.com www.boardretailers.org BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC THE GOAL OF COLLABORATIVE EFFORT IS TO IMPROVE COLLECTION AND ANALYSIS OF BOARD SPORT RETAIL DATA WRIGHTSVILLE BEACH, NC, APRIL 24, 2008 —The Board Retailers Association (BRA), a non-profit representing almost 500 specialty board sport retailers in the surf, skate, snow and wake industry, has partnered with Board-Trac, a market research firm, to conduct quarterly brand specific, retail-focused surveys. “As the preeminent association representing specialty board sport retailers, we are honored to be working with BRA. Retail survey data is the best indicator of the status and health of the board sport industry and we look forward to providing both retailers and manufacturers with this valuable information on a quarterly basis,” said Angelo Ponzi, Board-Trac. The Retail Quarterly Survey is online and all specialty board sport retailers are encouraged to take part. Participating retailers receive survey results at no cost. Participation is voluntary and 100% confidential. The survey is geographically diverse, representing a range of products proportional to BRA’s membership. The survey is brand specific and focuses on four aspects of the board sport industry: surf, skate, snow and wake. Survey results are critical to understanding where the board sport retail industry is and where it is headed. “BRA has been conducting quarterly surveys for a couple of years to help retailers gear up for the buying cycle, but by partnering with Board-Trac we hope to improve upon the collection methods and resulting analysis,” said Melissa Clary, BRA Executive Director. For more information or to obtain a copy...