Billabong Buys Swell.com

Swell.com, an online boardsports retailer and producer of a private label initiative, has entered an agreement for purchase with Billabong. In a press release, Paul Naude said that the purchase would allow Billabong to manage its online sales. CA Apparel News speculates that this is a move for Billabong to better control distribution. In the past five years, Billabong it has purchased physical retailers such as the Honolua Surf Co. They also run the surf and skate chain...

Swell Commerce Inc. Supports Specialty Retail Through CoreShopsDirect.com

CoreShopsDirect is brought to you by Swell.com. CoreShopsDirect is a site launched with the goal of promoting and driving sales to core surf shops. The ecommerce and promotional site partners with core shops to drive traffic to specialty surf shops. The program will: 1. Leverage Swell’s established online presence, distribution and promotional capabilities to drive awareness to your shop. 2. Help retailers earn revenue through shop-brand merchandise sold on Swell.com and CoreShopsDirect.com 3. No risk, on-demand printing of private label merchandise.Swell can also assist with low-cost production of private label goods. 4. Option to sell store brand and merchandise on consignment. 5. Help establish shop presence on social networks. For additional information, click here. Contact – Bill Latty at bill@swell.com or at...