Retailers Call ASR Crucial to 2010 Planning

“I cannot imagine a more efficient way to grow our spring business then attending ASR this year.” – D. Nachnani, Coastal Edge and BRA Co-Chair San Juan Capistrano, CA (July 16, 2009) – As the global retail sector prepares for recovery at the start of next year, buyers are making critical choices to position their stores for future success. The ASR Marketplace will bring together thousands of qualified buyers with the strongest emerging and established brands in surf, skate, swim, moto, lifestyle and street wear from September 10-12, 2009. With an understanding of the current strain on buyers’ budgets, ASR is taking big steps to ensure that retailers can make the trip to San Diego, CA for three-days of crucial previewing, order writing and networking. “Specialty retail is the lifeblood of the action sports industry and ASR is committed to doing everything possible to help them succeed,” says Andy Tompkins, ASR Group Show Director. “The opportunity for retailers to meet in person with top executives and preview over 500 brands under one roof is essential to doing business, especially right now.” ASR has devised several programs to help retailers travel to the show including leveraged flight and hotel rates. Not only is ASR working with San Diego hotels to secure the most aggressive discounts, but going even farther to buy down certain hotel blocks, off-setting nightly rates. VIP retailers will have access to breakfast and lunch on-site, free parking and other discounts to make working at ASR more affordable. “Going to ASR gives retailers the opportunity to envelope ourselves in the experience of the surf and skate lifestyle. It...

Surf Expo Shifts Show Dates

January 14-17, 2009 (Resort, Swim, Boutique, Souvenir & Coastal Home) January 15-17, 2009 (Surf & Skate) Surf Expo elected to make this one-day shift forward with its scheduling at the request of several anchor exhibitors in the boardsports category. These exhibitors recently received word that the Action Sports Retailer show had decided to move its January show dates forward, creating a costly, rushed, and difficult transition between the Surf Expo and ASR shows. September 24-26, 2009 (All categories) In recent years, two of Surf Expo’s September shows have overlapped with Yom Kippur and/or Rosh Hashanah holidays. By moving the September date pattern to a Thursday through Saturday schedule, our show will end the day before Yom Kippur begins, and will remain consistent with the date pattern of the January...